Yeah… You’re gonna want to read this one!
With my gut churning, and anxiety pressing me into the chair, I have to face the possibility. The obstacles can be too great. And I may not be able to overcome them.
And yet, meeting my doom isn’t an option.
Survival instinct is kicking in, and I’m driving back the gut-churning anxiety, demanding that I move on toward triumph. Because failure isn’t an option. It just isn’t. There are too many people counting on me to succeed here, and I can’t let them down. I will not let them down.
Let me tell ya, if you’re building something no one has ever built before, you will hit obstacles. You’ll get stuck. You’ll have to figure out how to get unstuck. That’s it. No other option. You can’t STAY in the hole. It doesn’t work for you.
Perseverance is the only option.
If you don’t persevere, you’ll never break through. And you cannot NOT break through.
You may or may not know that I’ve been working for about three months toward updating my current business with new techs, a virtual assistant, and new office spaces. We were just about ready to hit that wall hard enough to break through, when I realized I wasn’t going through it.
There were so many alternative issues at the time, I struggled to define one – just one – that I could overcome and end on a positive note. I needed something positive to push me through to the other side. And nothing. I repeat, nothing, was showing up to push me over.
That’s when I realized…
I can’t fail. Not because I was too big to fail, or even too small to fail. But rather, I had people counting on me and failure was NOT an option.
When the tears started, I knew I had to shift the game plan, find my way, and start moving forward again. I didn’t have an option, but I had to take a break.
Downtime, isn’t generally MY time, but I hit PAUSE and turned on a favorite show.
I’ve always been a big fan of Tom Selleck. Not just his movies, but the person. His values shine through the characters he plays, and I appreciate those values. I’ve worked a lifetime to show the same values.
Blue Bloods latest season just hit Netflix and I found the first of the season when I turned the TV on.
Around the wall.
48 hours down and then back on the wall. We had a simple task, just one. Make it through the next forty-eight hours, and all would be well. Starting at 7 AM Saturday morning, I only had to survive the PUSH for 48 hours, and we’d be home free, but I had to get around that flipping WALL.
Forty-eight hours later, the wall was still standing and the targets were stronger than ever. What could we do?
It’s Monday, and everyone knows how much I struggle with a Monday morning crisis. I’ve never believed that every crisis has to be an urgent demand for me to change my whole life and rethink the process of breathing, but there it was. A Monday morning crisis determined to suck the life right out of me!
The count down began at 7 AM Monday morning, 48 hours after the crisis began, it became my crisis. And until well after 10. Coffee Hour. There was no let up. It was still holding on tight, determined to stop any motion that came at it… That wall stood firm.
The Jericho Story
I’d spent most of the weekend watching Blue Bloods, because I needed the space. I needed brain-dead time to stop functioning on high-frequency, and just exist for a bit. So, there it was, my breathing space, to the tune of Tom Selleck and the NYPD on high-drive.
If you know anything at all about Blue Bloods, you know that the primary family in the story are Catholic, high-integrity, and well-done with Tom Selleck as the patriarch. Bible stories and references happen.
If you know the Bible well, you’ll recognize them more often than not, and sometimes, the recognition comes with a sense of realization that there’s a message for more than just the people on the show. The message on the show was right on target – but I got the bigger message.
In the Jericho Story of the Bible, Joshua is sent to walk around the city. For seven days he’s told to walk around the city, and on the 7th Day, Joshua is to blow his horn. That’s it. Simple story, and the gist of it is pretty easy to understand, “When we are obedient to God’s word, His will is done.”
At 10:15 AM, I realized the struggle wasn’t mine, but rather God’s.
“Lord, I get it… I’ve been pushing for this to happen, and for whatever reason, I’ve given it more value than I should have. I haven’t turned it over to you and now two and a half hours after the deadline… Here I am, Lord. It’s yours. Whatever is your Will. I’m good. In Jesus name, Amen.”
I’d finished the .PDF, worked on the signin page, done the Thank You pages, and my efforts had been complete, but the sales sheets that were supposed to hit the sidewalk at 7 AM were not there. Nothing loaded. Nothing happened. The cash cow that I should have been able to count on immediately based on all the work and effort – didn’t happen.
In fact… NOTHING happened.
With everyone in place, everyone drawing a paycheck starting at 7 AM Monday morning, NOTHING HAPPENED.
At noon, my primary tech called and said, “Want me to call off the dogs?”
I came so close to saying yes. But something told me the story wasn’t done. I still had more story to go. And so, I said, “Nope, stick it out. If nothing happens after 3 PM, I’ll walk it to the door.”
He laughed at me.
He LAUGHED at me.
I want you to know he L A U G H E D out loud at me over the phone.
You can only stare for so long…
7 hours and a spare. I don’t know what the spare was fore, but that’s what I was waiting on, the spare.
Not one single ad had hit the screen. I was watching the numbers, and there were ZEROS everywhere. No pops, no opens, no shows, no clicks, no numbers. Nada. Nothing. Zip. Zero.
At One, my partner called and said, “I’m calling off the dogs. I can’t afford this.”
I said, “No. We’re holding on for two more hours.”
He said, “It’s on you. I’m done.”
The phone clicked off and I marched around Jericho again. One more time. I looked at every number. All Zeros. Every single number on every single page, was still ZERO. I looked at the clock and time was ticking. The only thing that wasn’t a ZERO was the numbers mounting on the Tech Side Server Wages. They were mounting, and already out of my price zone. I was doomed. I had to pay them, whether we made a dime or not.
I wrote three more emails, sent them all three out – to everyone on my list.
Titled: Trumpet Call
“Hey, just to let you know we still have a few on hand… Here’s the link if you’re interested. Have a great Monday!”
Know that there had been 7 marketing messages sent out prior to that one. Each of them had been high-level marketing messages that I’d spent hours writing, or paid great dollars to have a copywriter prepare, and then this simple, easy message just letting everyone know it was still available, with the link.
At 2:05 PM the “Trumpet Call” emails hit my inbox.
Three of them. One from each list.
I refilled my coffee cup and picked up some of the mess my grandson was making with toys behind my desk chair, and the bells started going off on my computer.
Before I make a dime off this project – the techs have to be paid.
This is the part you have to know… I didn’t hire the techs, to have them sitting there, at the ready. That wasn’t my idea. I have enough techs on staff to make the sale and send out the jobs and still get them done within the 24 hour window promised on this game plan. The techs on standby were there at the insistence of my ‘partner’ the one who walked out at 1PM, an hour before the last mail message went out.
When it hits you…
I work in IT all the time, sometimes 7 days a week, doing what I have to do to make my way around the internet, building a business, paying techs, and growing a business to the level of success that doesn’t revolve around failure. There’s no fail safe in this business. At any given time, I may be replaced by a low-cost, do-it-yourself variety of web designer, or 3 page marketing directive that allows any online business owner to do what I do. It really isn’t difficult, and there are some high school students who already make more than I make doing the same exact thing.
My objective isn’t to build the best website, or to be the best internet marketer in the industry. Those positions are already taken.
My objective is to meet the needs of my customers in ways nobody else can. Because my customers are relying on me to do what I do, to help them migrate the rough waters of internet marketing, and to keep them focused on success.
Am I the best? Or the cheapest? Or the most perfect one for the job? Probably not. I’m not crazy enough to think my customers hire me because I’m better than anyone else, or even the best they can afford. There are other cheaper website hosts, designers, and marketers available. And I’ll even point you in that direction if that’s what you want.
But I’m incredibly good at what I do, and I’ll make a difference in the results you’ll get – if you’ll let me.
And my techs… They may not be the best on the market, or the best paid guys on the internet, but they’re mine, they work for me, and they’re absolutely AMAZING.
Today, I win.
I worked the first half of my day wound tighter than Johnny’s fiddle, pushing through a round of templates, email messages, and creative marketing plans, busting my butt because I was scared spit-less that this crazy launch might fail, and I couldn’t afford for it to fail. But I kept the faith, kept watching the messages go out on time, checking the marketing links, and reviewing stats like a mad woman, hoping for a single displayed ad, or a single click through, or anything to indicate that I hadn’t wasted my money on this program. My faith was strong, right up until the bells started going off that this was going to work – EVEN THOUGH not one single ad was sent out, viewed, or clicked by the two ad companies we PAID for ads.
Even though I’ve been writing this message off and on all day, and I didn’t know there would be this twist of fate – the success of the hour – after everything that happened earlier today.
I still maintained faith that we could pull this off.
And, I struggled with the idea that I might have to figure out a different way to pay my techs… But I managed to work through it, and stay determined, persevering until the end…
It doesn’t always happen on my time…
So, here’s the deal, and this is the whole reason why I’m sharing this program with you on this blog post, after a really long day of hoping and praying it worked. After a really long weekend of pushing through the WAIT because our whole program could have hit the dirt when the sites and the ads didn’t come up at 7 AM this morning – like they were supposed to.
The reality is the ads never did come up.
The emails that were sent out to our list all day, were the only marketing that happened today.
That’s it. Emails to a list of “not nearly enough people” to make this all happen according to plan, and the whole launch could have been a disaster. But we stuck it out, and I’m hanging into the results – which have been incredibly astounding in just over three hours.
I’ve since sent three more emails, each one as simplistic as the one you read above. No long winded sales letter. No head pounding sales strategies. Just simple, straight forward, here it is, click the link, and let’s get started.
The original price of this product – and it’s been available for some time on my website – was $47.00 (It’s still there if you want to go look for it. No. I’m not giving you THAT link here.
The current price point for today’s market launch is $297. The only difference is that I broke it into email messages over the next 12 weeks, and added 1 conference call a week, which will be recorded and added (as audio) to the product when I up-sell it with the coaching product coming out next month.
So, what are my techs doing? They’re loading the upsell websites, that are going like dancing monkeys on a hot tin roof in the summer sun – to go with the market launch.
Are you ready for the link?
If you are, you need to signin for my 5 week FREE Marketing Strategy on the front side of this site – click here: Jan Verhoeff.
You’ll want to participate and get involved in that program because it’s pre-training for the next phase.
I don’t know if I’ll ever sell the $47 product again, but I’m not taking it down yet…
Mysterious? Yes. And I like it that way.
Transparency either matters, or not…
So, why am I being so open and transparent about what happened with this launch?
Because I can be.
It really is okay to occasionally have a launch go so totally WRONG that you’re scared spit-less that you might have to pull it before it goes out, or to know that not one single AD went out on this product, until the emails this morning. Or to let you know that it really COST me a lot of money, hard work, and time to prepare this program for you, and if you don’t buy it… I still made money, because that’s how launches work. Not everyone participates, nor do they have to. Sometimes, the FAIL SAFE is in having some place to fall if you can’t make it happen.
Other times, the FAIL SAFE is in knowing that you can push through until it does happen.
NEVER give up. Persevere.
And just know that the reality is… Some things don’t work, and you pick yourself up and keep walking. Thank God, this one worked for me. And I’ll be continuing on this program for a while…