Have you ever written a blog post and tried to figure out why it got no response? Most bloggers have written a few pieces that gained them nothing, got no traffic, and ended up with NO results. You can make EVERY piece of content count, if you follow some simple guidelines that capture attention and attract readers. Here are 5 easy ways to make content count.
Keep it Short and Simple –
Some call this obvious, I call it KiSS and who doesn’t want a good KiSS? I’d take a good kisser, just about any day… But seriously, the deal is, keep it short and simple.
Paragraphs, short and simple.
Sentences, short and simple.
Headings and subheadings, short and simple.
The key is to say what you mean in a concise and keyword optimized manner that people can read, search engines can search, and crawlers will approve. You want to be noticed, recognized, and found online.
1 – Use Keywords With Purpose
If they don’t belong in the sentence, for Heaven’s sake, don’t use them. But be sure you do use keywords instead of passive, non-specific pronouns. To be specific, if “it” or “them” or “they” can be defined with relevant keywords. Please do so.
2 – Make Content Relevant
If what you’re about to write doesn’t matter, why bother? Write content that means something to those reading, and has value, impact, and relevance to anyone who is seeking what you offer.
I tend to tell a lot of stories, and as most storytellers do, I occasionally forget the point of the story. When you’re writing content, if you forget the point, or lose your focus, hit the delete button. Your content may have relevance, but not if you’re out of focus, or chasing rabbits. STOP. Either put it on hold until you remember the point, or delete, and write something else.
3 – Add Well-Branded Images
Alt tags can be valuable when you use them to identify the image within content. Use relevant keywords to identify your images.
As important as proper names are, if they aren’t going to drive traffic to your blog, use different Alt Text. Put the proper names in the Caption, but identify the photo with keyword optimized text.
This is more important in content marketing than almost any other place on your website. Optimize the graphics, so people can find you using nothing but your images.
The whole objective of using images is to be found. If you’re not locatable in content, be locatable in images, or maps, or some other relevant method of searching for your website. But use well-branded means of connecting in every resource possible when writing your content.
4 – Sub-Headers Matter
How may times can you write those keywords when you make content count? As many times as necessary to hit about 4% of your content. If you’re writing 500 words, about 20 times, your reader should see the keywords of your article in the text. Make content count, by using those keywords at least once in a sub-header found in your article.
- Bullet points offer an amazing way to make content matter.
- Graphics should include your keywords, always, as alt text.
- Any quoted content, or reference links should include your keywords at least once.
- Links and backlinks should include keyword anchors.
- Your byline should include at least part of your keyword content.
Fundamentally including your key relevant content into a keyword phrase can be easy, or it can be hard. But doing so can make the difference in your content being found or not by the search engines. Crawlers will connect the dots more readily if your content keyword phrases are connected in all parts of your article content.
Using simple means of presenting your keywords to the search engines is the easiest way to be found, identified, and placed high on the search engine pages.
5 – Always Share Your Content
Creating direct links to your content from Social Media soon after you write it is the best way to create an automatic backlink to your content. Search Engines will find it faster. Readers will find it faster. And you’ll have faster responses to the content in comments.
You can increase these comment tags and backlinks by using your content link as the anchor link when you visit other sites and comment on their content. Be sure your comments are relevant and add value, or they may think you’re spamming them and delete you.
Above all, the most important thing you can do within your content is ADD VALUE.
Your readers need value, and if they don’t get it… They won’t read what you write if you don’t make content count.