When I started blogging, there were not a lot of resources for bloggers, because there really were not very many bloggers. Some of the early bloggers are still here, some actually making some serious good money from blogging, and some just struggling along barely making it… And there are many more who were steady, sure footed, just doing the job, who are making some serious cash, but they’re not getting “RICH” by any stretch of imagination. Where are you?
In a recent conversation, as I encouraged a client to pursue her dreams and continue her business online, she snapped! She typed back, “I’m not you. I can’t be YOU.” And the sudden reality of her misconception became clear… As I had encouraged her to write her blog posts, share her content online, she had missed the one single constant – YOU have to do YOU. You can’t do me, because there’s only ONE of me.
1 – Be Yourself
This is the absolute most important of all the key resources for bloggers. Be yourself. If you’re not being who you truly are, then you’re misleading readers, and they’ll stop following you. They won’t read what you write if you’re not writing from the heart. EVEN if you’re writing technical details, or professional copywriting, you MUST be you.
You can do you really well, but I can assure you… No matter how hard you try, you can’t do me. There’s only one of me, and I can think of at least ten people on this planet who are happy as little larks that there’s only one of me.
Don’t waste your time trying to be someone else, be yourself.
The all natural, best you can be of YOU is going to make a bigger difference than being the fake, regurgitated BEST of someone else, every day of the week. Just be yourself. And Be naturally you.
2 – Be Authentic
Don’t try to be something you’re not… Even on the blog. Your real heart and soul will eventually come through. I get a few really nice people trying to be all tough and hard faced in their blogs – like one sweet lady who tries to come across as a great ‘big business’ developer who can’t find her niche – and I love her to pieces, but she just can’t ever quite catch an audience. Her audience would follow her to the grave, but the people she’s pushing at her blog don’t have time for her… They’re busy building their businesses using the same tools she wants them to purchase from her.
Be yourself. Be authentic. Offer your audience the tools you can provide to help them build their business, but if you’re not in the Big Leagues, chances are those guys are not going to be your first customers.
“Self-respect comes from being true to who you really are and from acting in accordance with your fundamental nature.”
– Z. Herford
3 – Give More
No matter how much you give, you won’t out-give God, so keep giving. Give more. Give more than you did yesterday, more than you will tomorrow. And better yet, give more than you get – just TRY it! Try to out give God, and see what happens.
I tell this story frequently, sometimes the whole story, sometimes part of it. But the story is such a huge part of the person I’ve become through the years, that when I tell it, people sit back in awe and wonder… And it really isn’t even my story!
Butch was a cowboy. And somewhere in the process of life, he met Jesus and realized that if Jesus only wanted 10%, then there must be power in that 10%. So instead of giving Jesus 10%, he started keeping 10% and giving Jesus the rest. 90% of everything he made he gave to Jesus.
When he married, he continued giving 90% to Jesus and living off of 10%.
His wife followed suite, and also gives 90%, living off just 10% of what they earn. And I’ve met them in some really interesting places, but never have they appeared to be living in anything less than untold wealth. They living on a ranch, drive an amazing motorhome, and have some really nice expensive cars. Their lifestyle is one of wealth and abundance, yet they give 90% of what they receive AWAY.
Give more… You won’t miss it. And God will replenish you. I guarantee it.
4 – Expect Return
The day in and out, we really do get what we expect from this world we live in. A few years back, I was working hard to rebuild a business and failing miserably in the process. After several days of back breaking work, my mom asked, “What did you expect when you ventured back into this business?” And I responded, “A lot of hard work and absolutely nothing of any real value, because I just don’t see it.”
We both sat down and started laughing, because I was beating a dead horse, expecting it to be something other than a dead horse. Suddenly, I was able to let go of that horrific business and walk away from the destructive forces it held inside.
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You’re going to get exactly what you expect from what you’re doing. Expect return on your investment and know the value of that return.
Go ahead, think it through for a moment and know exactly what you do expect, so you can get what you expect from your effort.
When you pick up a cup of coffee, you expect to get a cup of good strong coffee. If you go to a new coffee shop, you test it first. You take a slow sip to test the coffee before you take a long drink of it. Is it too hot? Too cold? Too strong? Not strong enough? You test it. You think about it… You look it over and you make a decision about what you expect.
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You should be doing that with everything you do. You should be thinking it through, deciding what you expect, and then doing whatever it is you’re doing, with those expectations in mind. Expect results. You’ll get exactly what you expect to get.
5 – Call For Action
Stop and think. If someone tells you to do something (unless it’s illegal, wrong, or just plain stupid) don’t you do what you’re told to do, most of the time? A call to action is a simple directive telling your reader what to do next. For instance, now that you’ve read through this blog, if I told you to CLICK on a link to get more information about how to make money while blogging… You’d probably click that link, right?
I would click the link, and go to the next phase of learning how to do what I’m interested in doing. I’m going to be even more likely to do that, when I trust the person telling me to click the link.
Are you using key resources when you write on your blog?
Most of my readers know that I’m going to GIVE you as much information as I can. And I will only charge for services when what I’m offering has REAL value. I give real value, but quite honestly, some of what I give is just the culmination of information that you could find in other places on the net – I did. But I pull it together, organize it, test it (more often than not, I’ve already successfully used the information I give you), and present it in an easy to use manner.
Knowing that… Would you click? Would you follow directions?
Of course, you would.