Smart About Me
Jan VerhoeffCreative business professional Specialties: Social media, blogging, interactive content creation and web development SEO.
Category Archives: Product Development
5 Secret Steps to Make Your Business Successful Using Brand Identification
(Note: This is one of my most popular articles – ever – and I thought it was time I shared it again, here.) By Jan Verhoeff Everyone knows that Success is a matter of Expectation. When you expect great things the come to you, they do! Put your heart into building your business using these 5 Secret Steps and your Business will be the Dynamic Success You Desire. 1. Keyword Maximization Use our Keywords EVERYWHERE. In every article, every advertizement, every product you sent out, be sure your keywords are liberally sprinkled into the product. To do this, focus on … continue reading…
Posted in Group Coaching, Internet Marketing Expert, Product Development
Tagged 5 Secret Steps, brainstorm new ideas, brand identification, Dynamic Success, effective brand, high visibility marketing, implement keywords in daily speech, innovative sales techniques, keyword maximization, liberal marketing strategies, small side street, successful business, writing articles
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Throw your Tweets in the Shitter
Yup, you read that right folks, it’s a new trend and it’s profitable. You say your ideas are worthless? Think again, if turning tweets into shitter paper can be profitable, why can’t your ideas succumb to the prosperity rule of finding the right market and you can sell anything. Social media is definitely in the shitter. Think I’m joking? Shitter allows you to have a roll printed with your own personal tweets, your timeline, favorites, or tweets from a specific list you’ve created or follow on Twitter. If there’s someone on Twitter you think has particularly crappy things to say, … continue reading…
Posted in Group Coaching, Internet Marketing Expert, Product Development, Social Media
Tagged drop your latest tweets, finding the right market, high-end powder rooms, money down the drain, online business coach, shitter paper, shitter paper can be profitable, shitter rolls, social media
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3 Ways to be a Profitable Niche Consultant
You’ve already found your niche, you actually like what you do, and you know a lot of people who need your services… But you need profit. Everyone does. In fact, you owe it to yourself and your client base to BE PROFITABLE so you can remain in business. There are actually several ways you can Make Money as a Marketing Consultant , and I’m going to show you three ways right here. 1 – Charge an equitable amount for your services. Professional Consultants in a broad variety of industries charge from $100 an hour to $1500 an hour. I happen … continue reading…
5 Ways to Release the Chains of Bondage
Occasionally, I’m so inspired by a message I receive from another writer that I just have to put it on paper… The inspiration. Such is this moment. Spring in Colorado comes with a rush of chirping, high winds, snow storms that rush through crippling the state for a few hours and the melt down that follows becomes water for crops that will grow, as soon as they’re wet and ready. But, it all comes rushing through at once. When it arrives, along with the rest of the people in the state, I’m so busy focusing on what has to be … continue reading…
5 or more… Blogging Tips for Success
Does your website establish your credibility? Of course you provide ample details of what you do, who does them, how to buy your services and products, but what about proving your profession? Have you learned how to present information in ways that prove your credibility and establish you as the person your customers SHOULD buy from? Often static sites offer details such as resume of the owner, details of the business and a profile, plus sales pages. Information about their product must be requested, or assumed, and the customers are left wondering how to use a product or what a … continue reading…
5 Tips for Writer Style & Content Value
First off, let me share this big bit of information – I read a lot of blogs. A lot. I mean, like… along with work, my daily schedule, and design work, plus writing for a lot of different blogs, I also READ a lot of different blogs. Some are on my feed list, I scroll through and read what appeals, or what I know will “love me back” and then I’m back to work. I currently subscribe to more than 50 blogs. The reason being, I have to write various styles to meet the needs of my clients. So, I … continue reading…
Posted in Goal Setting, Group Coaching, Product Development
Tagged combine for a successful blog, hear your voice in your blogs, inspiration on her blog, Jan Verhoeff, magnetically attract readers, make a real difference, minute bits of wisdom, speak to kindred hearts, subscribe to blogs, takes pictures, write like you talk, writer thoughts, writes like she talks
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Melancholy Moment – a writer’s lament
On those rare occasions when I awaken without the usual chase and push to get things done (still things to do, just wake early enough to think a moment before doing them), I realize that I feel a little melancholy. Not sad, just introspective and available to the thought process that might bring on the rest of my day. I like rain. No, really. I like rain. A lot of it. Not floodstage, overflow, or anything dangerous, just the crashing thunderstorms, sky splintering lightning and constant downpour of rain that washes away the dust. On mornings when I wake up … continue reading…
Be Recognizable – Do Something Memorable
If you want people to remember who you are, be memorable. This may be something you do intentionally, or something that happens accidentally. The memorable factor can be either created or natural. Either way, the result is the same, people start remembering you for some reason or other and THAT is what makes your business, your book, your product, or your services FLY. My friend and client, Vicki rocks the weightloss world because in a period of three years she lost a whole person and learned how to completely eradicate herself of that monster. Not only that, but she wrote a … continue reading…
The art of publication…
Lunch at the Black Eyed Pea may not be a big deal to some, but for me, the lunch meant more than I ever imagined it might. Five years earlier, I’d had lunch with three of my best friends at a different Black Eyed Pea, an experience that couldn’t be repeated. My mother, passed away in October of 2010. Her best friend (and mine), Barbara Kelley-Hoard had passed away a couple years before that. Both died of cancer. The third friend, Helen Clarke, is the only one remaining from that special night in 2007. I’d clung to that special memory … continue reading…
10 Ways to Market Your Business Online
If you’ve ever said, “I want to market my business online…” but don’t know how to do that. Or “I want to sell my products via email…” but don’t know how to do that. Or “I don’t know how to get the word out that I have a business online…” then you’ve come to the right spot. I’m about to share with you a marketing methodology that has been proven effective for many different business types. The primary concept of this online marketing strategy works best when you already have an email list, but you can learn how to build … continue reading…
Opportunity Seekers
“Opportunities somehow always seem to gravitate toward busy people who can hardly keep up with those they already have. Logically, it would seem that opportunities would make an effort to seek out individuals who have an abundance of time available, but instead opportunities appear for those who have goals and dreams and a plan for achieving them. We often think of opportunity as a living, moving thing, something that actively seeks out a willing recipient. In fact, the reverse is true. Opportunities are ideas or concepts that exist only in the minds of those who recognize them. When you have no … continue reading…
You can overcome fear that prevents your success…
Bruce Wayne (Batman) says, “Fear is a cannibal that feeds upon itself. It lives around every dark shadow– waits around every corner. It can be in two places at once…on the path ahead, yet somehow always behind you. Fear hides in every decision, questioning your every move.
Your Idea on Steroids…
“I’ve got a great idea and you could make a lot of money if you use this…” I love her. She’s my friend. I listen to her ideas frequently, and I used to take off and run with them… Used to. These days, I’m more likely to listen, offer suggestions and let her either run with them, or kill them on her own. The thing is…
Expert Status – Write a Book
So… You’re an expert? Are you published? Those questions rock the world of writers everywhere. We listen to people talk and wonder if they wrote about it. Did you write a book? What’s the title of your last book? Can I get a copy of your book on Amazon.com? My favorite line from a seminar attendee… If you’re so smart, what have you written? Huh? Publishing a book in your genre is one of the easiest, fastest ways to achieve expert status. When you’re standing in an elevator talking up your business on the fast track, you give a little … continue reading…
Marketer’s Nightmare – Chasing Shadows
You’ve got a business online, but you don’t have any traffic? When Ronnie (not his real name) called me, I figured he had something up his sleeve. He wanted something I could provide, and he knew it, but the first words out of his mouth were, “I can’t afford to pay you.” I stepped back from my desk and asked why he’d called me again. I refilled my coffee cup and sat down in a comfortable chair in the corner, ready to listen to a want-to-be online marketer who didn’t get the concept of marketing. He’d spent years in the … continue reading…
Featured Blog Postings – Expert Writer Thoughts
Writer thoughts have often been my favorite kinds of thoughts, because as a writer, I tend to focus on ‘writer thoughts’ within a clear definition of my favorite topics. The whole of these concepts are like the ingredients of an amazing and tasty quiche. After I thought about the process of marketing online and exactly what makes the business hold together, I wanted to share the recipe in a way that my foodie loving friends (most of the good folks who frequent my site love a good healthy meal) would be able to appreciate and understand. So… here goes.
Internet Marketing Expert Details Product Development Process
Product development is always on my mind. I practically do it in my sleep, information product development is so much a part of what I do. More often than not, I get a lot of questions asked of me about how to create new information products and what process I use. Clients, associates and others ask the questions and I answer them either here
