Smart About Me
Jan VerhoeffCreative business professional Specialties: Social media, blogging, interactive content creation and web development SEO.
Category Archives: Internet Marketing Expert
Signature Brand: Effective Personal Branding
Brand Recognition – Click to view this file in a fun Power Point format. (Article below) By Jan Verhoeff Name recognition brings back memories. People will remember an individual’s name before they remember the name of their business. This simple fact can gain your business recognition, and give your business the Brand Identity necessary to move into profitability. So, what’s your name? Is it brandable? Do you have a signature that captures the eye? Is there balance, fortitude, and self gratification in your signature? The list goes on… How many people do you know who recognize your name? What does … continue reading…
Open the Email!
Y’know when your readers ignore your emails. You get a message back saying “sent to 3452 people. 312 opened” about three hours after it’s sent. That means that 3340 didn’t get a thing out of all the work you just did, because they didn’t open the email. They didn’t learn that you have the greatest widget known to mankind, and you can save them money on their insurance, on their customer service section, or that you’re giving away an amazing product, because they didn’t open the flipping email! Do they care? Probably not. They’re so wrapped up in what they … continue reading…
5 Secret Steps to Make Your Business Successful Using Brand Identification
(Note: This is one of my most popular articles – ever – and I thought it was time I shared it again, here.) By Jan Verhoeff Everyone knows that Success is a matter of Expectation. When you expect great things the come to you, they do! Put your heart into building your business using these 5 Secret Steps and your Business will be the Dynamic Success You Desire. 1. Keyword Maximization Use our Keywords EVERYWHERE. In every article, every advertizement, every product you sent out, be sure your keywords are liberally sprinkled into the product. To do this, focus on … continue reading…
Posted in Group Coaching, Internet Marketing Expert, Product Development
Tagged 5 Secret Steps, brainstorm new ideas, brand identification, Dynamic Success, effective brand, high visibility marketing, implement keywords in daily speech, innovative sales techniques, keyword maximization, liberal marketing strategies, small side street, successful business, writing articles
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Can’t spell? No worries… Most Popular Article Ever Written!
Use your skills (or lack thereof) to attain your goals anyway! I did – and this result of those skills – is one of my best promoting and best selling articles. This is my most popular article ever written. Use what works! Advertize vs Advertise – Does It Matter How You Spell Advertize By Jan Verhoeff Over the past several months, I’ve been working the SEO and dynamics of optimization for keywords, and recently I came across the epitome of disclaimers over spell checker. But… in good faith, I must say, there’s a purpose to my madness. When I originally … continue reading…
Posted in Internet Marketing Expert, Motivation
Tagged Advertise, Advertize, Advertize v. Advertise, article marketing, epitome of disclaimers, for the world to notice, google crawled website, Jan Verhoeff, most popular article ever written, optimization, SEO dynamics, spell check, word optimization
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3 Ways to Be a Rock Star
Your business is booming, you’ve got your act together and you want to be recognized for the master of public relations that you’ve become. So, what’s stopping you? There’s an amazing kid in my marketing program who started out about a year ago, and has done everything right in the training, but I can’t convince him to introduce his business to his adoring and doting public. He has low confidence and lacks the ability to face the reality that you really do have to put yourself out there to accomplish your goals. He just feels better in class. He masters … continue reading…
Throw your Tweets in the Shitter
Yup, you read that right folks, it’s a new trend and it’s profitable. You say your ideas are worthless? Think again, if turning tweets into shitter paper can be profitable, why can’t your ideas succumb to the prosperity rule of finding the right market and you can sell anything. Social media is definitely in the shitter. Think I’m joking? Shitter allows you to have a roll printed with your own personal tweets, your timeline, favorites, or tweets from a specific list you’ve created or follow on Twitter. If there’s someone on Twitter you think has particularly crappy things to say, … continue reading…
Posted in Group Coaching, Internet Marketing Expert, Product Development, Social Media
Tagged drop your latest tweets, finding the right market, high-end powder rooms, money down the drain, online business coach, shitter paper, shitter paper can be profitable, shitter rolls, social media
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3 Ways to be a Profitable Niche Consultant
You’ve already found your niche, you actually like what you do, and you know a lot of people who need your services… But you need profit. Everyone does. In fact, you owe it to yourself and your client base to BE PROFITABLE so you can remain in business. There are actually several ways you can Make Money as a Marketing Consultant , and I’m going to show you three ways right here. 1 – Charge an equitable amount for your services. Professional Consultants in a broad variety of industries charge from $100 an hour to $1500 an hour. I happen … continue reading…
5 Ways to Release the Chains of Bondage
Occasionally, I’m so inspired by a message I receive from another writer that I just have to put it on paper… The inspiration. Such is this moment. Spring in Colorado comes with a rush of chirping, high winds, snow storms that rush through crippling the state for a few hours and the melt down that follows becomes water for crops that will grow, as soon as they’re wet and ready. But, it all comes rushing through at once. When it arrives, along with the rest of the people in the state, I’m so busy focusing on what has to be … continue reading…
Our records indicate…
If you’re doing business with people, chances are you have a few clients that pay you LATE. It may not have any meaning other than their clients are late paying them, therefore they’re late getting payments out too. A few years ago, a customer said, “I’ve never bounced a check, never had a late pay, and I’m always current on my credit accounts. I have no debt.” He wasn’t bragging, he was simply letting the world (and me) know that he was a good risk. Six months later, he called to let me know that he’d been laid off from … continue reading…
Posted in Consultant, Global Economy, Group Coaching, Internet Marketing Expert
Tagged affordable options, business online, Denver Web Studio, limited business, limited funds, making your business profitable. 50% of sales are influenced by the Internet, options for putting your business online, professional web development information, setting up your business, small businesses
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10 Quick Tips for Getting Social Media DONE
1 – write a 15 minute quickie blog post. 2 – tweet it. 3 – facebook it. 4 – comment it (save the link to repost fast) on someone else’s facebook. 5 – linkedin – post it there with a reference and hash tag. 6 – post your link in a group page, and invite friends to share it. 7 – post your link on your pro-page, and a relevant group page on facebook. 8 – comment on a friends blog post and leave your link. 9 – #hashtag your #link with @friendsname linked on twitter. 10 – on your … continue reading…
How to Market Your Business Successfully
Hugh Liddle is one of my favorite marketing coaches. Why? You would ask that… So, now I have to explain. He drives me crazy. That’s it. He drives me crazy. He’s well branded. He’s well spoken. He’s well targeted. He’s well… Okay, I’ll admit it, he’s *sometimes* right. A recent blog post of his has the title “Hey, You Have To Buy Because I Need This Sale!” and he dives right into the philosophical mumbo about selling because you NEED the money. I mean, who doesn’t SELL because they need the money? Really? If you didn’t need the money, would … continue reading…
5 or more… Blogging Tips for Success
Does your website establish your credibility? Of course you provide ample details of what you do, who does them, how to buy your services and products, but what about proving your profession? Have you learned how to present information in ways that prove your credibility and establish you as the person your customers SHOULD buy from? Often static sites offer details such as resume of the owner, details of the business and a profile, plus sales pages. Information about their product must be requested, or assumed, and the customers are left wondering how to use a product or what a … continue reading…
How to Define Your Customer and Know Your Niche
Out of the good and proper lands of Great Britain came this description of a customer niche: Real businesses already enjoying some success: people with money who understand marketing, but can’t or don’t want to do it themselves. Avoid anyone struggling for cash or buying on price. You need people like that like you nee a horse ******* your ****. That was good and proper. Not. I’m a fan of this particular business style, not so much his language. My niche has always been a bit different from his, however. Even he agrees that his niche description lacks polite polish … continue reading…
3 Stellar Methods of Driving Buyers to Your Website
Nope, not just traffic that doesn’t REALLY do anything but pass through the site, but actual BUYERS who are hungry for what you offer. That’s the deal. You don’t really NEED more people passing through your website. You need more people to BUY from you. So, what is the catch? What one thing on your site captures attention and brings a reader to the BUY NOW button to buy from you? Competitive Prices – I’m not really big on this “stay competitive” consumerism view that is rocking the market place recently. I believe if you provide value, have a doable … continue reading…
Posted in Consultant, Group Coaching, Internet Marketing Expert, Social Media
Tagged Brenna Verhoeff, expert recognition, Expert Status Blueprint, eye popping graphics, graphics drive traffic, James C. Mulaney, Jan Verhoeff, Kenton Verhoeff, Name recognition, Out of the Forest, Pages of Parenthood, Sean Verhoeff, search engine optimized keyword phrases, Young Conservative Leaders of Colorado
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5 Ways to Improve Customer Service Relationships
Customers and clients… Most of the time I love mine. The majority of the time I wouldn’t trade ‘em for strawberries and shortcake, but then there are those moments… that I just know I couldn’t do business without them. That’s it. The two-edged sword. I need ‘em to need me. They are utterly necessary to my business, and to yours. No matter how big a pain in the butt they might be at times, your customers are still the ones who are buying your bread and butter. So the big reality here is that your customers will only treat you … continue reading…
Content Scrubbers – Bloggers with a Clue
Last week I read Nikki’s blog. She’s a Mommy Blogger and her topics have more to do with childhood behavior than they do with business and creating content. But, I have a toddler (two of them) in my home, so her content is relevant. The blog post she wrote had nothing to do with toddlers, business blogging online, or even blogging of any sort. The post was about being a woman. Nikki is forty-one, married to a Grandpa, and mommy to two toddlers. She’s laughing at life and reminding the rest of the world that she has one. She’s a … continue reading…
Moving Down to the Dungeon – Upscale Design
When I told the kids I was moving to the basement, I thought they were all going to go off the deep end. We’d had this talk before, none of them wanted the basement for their room, because it was cold down there. I was cooking on the top floor and wanted a cooler space for sleeping. But there was no bathroom. OMG – I might have to walk up the stairs. Oooops. “Mom, it’s unfinished. You’ll hate it!” That was maybe the most ludicrous one I heard… Me, “Means I have a clean slate, I can decorate all I … continue reading…
Negative Energy Sucks You Dry
Talking to clients sometimes beats me down… Why? You ask. Because they’re stuck in the negative and continuing along that negative downward spiral to the gloomy side of doomed. YUK! I understand when they get down, because I sometimes feel overwhelmed with life. I just never have understood being willing to stay there. In the pit isn’t a pretty place, so why wouldn’t you want to climb out if the rope is being offered. Well, as long as it isn’t a noose! This struggle often brings with it a similar play on complaints. My favorite are the ones I frequently … continue reading…
Driving Traffic for Profit
In five simple steps can you tell me how to drive traffic for profit? Of course, I can… But, will I? Blindly driving traffic with no ultimate purpose and value NEVER benefits you or the traffic. What’s your purpose? If you’re lacking the intensity of a purpose, are you ready for traffic? Do you understand what you want the traffic to do? When I get to this point in the interview, I already have a good idea about the clients needs and their traffic value. I more often need the client to know what they want from those who stop … continue reading…
When you get your WHY?
Cast out the question and when it comes back answered… You’ll have the solution to your problem. More often than I can count, growing up an Amway kid, I heard Zig Ziglar speak on the topic of helping others to achieve their goals. Rich De Vos gave a lecture called “Finding Your Why?” and he would end it with “When you get your Why? together, the How? will be there.” When you get your WHY? When you KNOW why? Your How? will be there. That reality doesn’t always come when you’re looking for it, or even when you begin to … continue reading…
