Smart About Me
Jan VerhoeffCreative business professional Specialties: Social media, blogging, interactive content creation and web development SEO.
Category Archives: Social Media
Throw your Tweets in the Shitter
Yup, you read that right folks, it’s a new trend and it’s profitable. You say your ideas are worthless? Think again, if turning tweets into shitter paper can be profitable, why can’t your ideas succumb to the prosperity rule of finding the right market and you can sell anything. Social media is definitely in the shitter. Think I’m joking? Shitter allows you to have a roll printed with your own personal tweets, your timeline, favorites, or tweets from a specific list you’ve created or follow on Twitter. If there’s someone on Twitter you think has particularly crappy things to say, … continue reading…
Posted in Group Coaching, Internet Marketing Expert, Product Development, Social Media
Tagged drop your latest tweets, finding the right market, high-end powder rooms, money down the drain, online business coach, shitter paper, shitter paper can be profitable, shitter rolls, social media
Leave a comment
Social Media Connections
“I used to pay attention to what my friends on facebook were doing, so I could figure out what made them popular,” my client was upset that she felt she needed someone to help her with social media marketing. She’d always been a popular person, so what was it about social media that didn’t work for her? It isn’t about you. People really don’t care what you had for dinner. They’re looking for a great meal to feed their family. They are hungry and looking for a recipe. They don’t want what YOU have. They want something for themselves. It … continue reading…
Posted in Group Coaching, Social Media
1 Comment
Grow Up – Get Serious
Putting on your big boy pants and learning to get things done can be a real problem for some… Particularly those who think they really shouldn’t HAVE to do the ‘hard stuff’ to succeed. But, I’ve got news for you, if you want to succeed in this life, you have to grow up and get serious about doing the work required to achieve your goals. It may not always be hard, but there will be times when you just have to suit up and do the job. Let’s start at the beginning… Setting a goal. I’m sure you’ve probably set … continue reading…
10 Quick Tips for Getting Social Media DONE
1 – write a 15 minute quickie blog post. 2 – tweet it. 3 – facebook it. 4 – comment it (save the link to repost fast) on someone else’s facebook. 5 – linkedin – post it there with a reference and hash tag. 6 – post your link in a group page, and invite friends to share it. 7 – post your link on your pro-page, and a relevant group page on facebook. 8 – comment on a friends blog post and leave your link. 9 – #hashtag your #link with @friendsname linked on twitter. 10 – on your … continue reading…
How to Define Your Customer and Know Your Niche
Out of the good and proper lands of Great Britain came this description of a customer niche: Real businesses already enjoying some success: people with money who understand marketing, but can’t or don’t want to do it themselves. Avoid anyone struggling for cash or buying on price. You need people like that like you nee a horse ******* your ****. That was good and proper. Not. I’m a fan of this particular business style, not so much his language. My niche has always been a bit different from his, however. Even he agrees that his niche description lacks polite polish … continue reading…
3 Stellar Methods of Driving Buyers to Your Website
Nope, not just traffic that doesn’t REALLY do anything but pass through the site, but actual BUYERS who are hungry for what you offer. That’s the deal. You don’t really NEED more people passing through your website. You need more people to BUY from you. So, what is the catch? What one thing on your site captures attention and brings a reader to the BUY NOW button to buy from you? Competitive Prices – I’m not really big on this “stay competitive” consumerism view that is rocking the market place recently. I believe if you provide value, have a doable … continue reading…
Posted in Consultant, Group Coaching, Internet Marketing Expert, Social Media
Tagged Brenna Verhoeff, expert recognition, Expert Status Blueprint, eye popping graphics, graphics drive traffic, James C. Mulaney, Jan Verhoeff, Kenton Verhoeff, Name recognition, Out of the Forest, Pages of Parenthood, Sean Verhoeff, search engine optimized keyword phrases, Young Conservative Leaders of Colorado
Leave a comment
Content Scrubbers – Bloggers with a Clue
Last week I read Nikki’s blog. She’s a Mommy Blogger and her topics have more to do with childhood behavior than they do with business and creating content. But, I have a toddler (two of them) in my home, so her content is relevant. The blog post she wrote had nothing to do with toddlers, business blogging online, or even blogging of any sort. The post was about being a woman. Nikki is forty-one, married to a Grandpa, and mommy to two toddlers. She’s laughing at life and reminding the rest of the world that she has one. She’s a … continue reading…
With Mega Wisdom – Knowledge is Power
Read that title again. With Mega Wisdom – Knowledge is Power I sometimes struggle with the concept of putting knowledge into motion, because in my world, knowledge is motion. If you KNOW something, you act upon it. That’s just WHAT you do. As trite as that may feel to some of you out there, the reality is, MEGA Wisdom is the act that results from SHARING the POWER gained from taking action on the knowledge within you. The knowledge you have in a given field of interest is big enough for you to take action. A few days back, my … continue reading…
Negative Energy Sucks You Dry
Talking to clients sometimes beats me down… Why? You ask. Because they’re stuck in the negative and continuing along that negative downward spiral to the gloomy side of doomed. YUK! I understand when they get down, because I sometimes feel overwhelmed with life. I just never have understood being willing to stay there. In the pit isn’t a pretty place, so why wouldn’t you want to climb out if the rope is being offered. Well, as long as it isn’t a noose! This struggle often brings with it a similar play on complaints. My favorite are the ones I frequently … continue reading…
Driving Traffic for Profit
In five simple steps can you tell me how to drive traffic for profit? Of course, I can… But, will I? Blindly driving traffic with no ultimate purpose and value NEVER benefits you or the traffic. What’s your purpose? If you’re lacking the intensity of a purpose, are you ready for traffic? Do you understand what you want the traffic to do? When I get to this point in the interview, I already have a good idea about the clients needs and their traffic value. I more often need the client to know what they want from those who stop … continue reading…
Can I get paid to blog?
Um… Well, yeah… She sent me a note that said, “I received your invitation to create a blog. Is that a legitimate offer?” Yes, it is a legitimate offer. “IS there a cost involved?” Yes. You must pay for your domain and hosting. There’s time spent writing your blog posts, usually someone has to design your website/blog template and create your pages, although some bloggers prefer to do these things themselves. Is this something you offer to make money for yourself? Yes, setting up blogs (creating websites and templates) for profit. I also write content for other people for a … continue reading…
Increase Your VALUE – Perceptive Influence
The year has arrived, the one you kept saying would bring in your ship filled to the brim with prosperity and wealth. It’s here! How will you acquire ownership of that wealth? If you’re like many business owners, struggling to meet the costs of just doing business, you’re worn out by the end of the day, so how can you do more? Multiply your efforts. Automation of your marketing systems is beneficial and helpful no matter what your business. Internet options allow you to maximize your efforts (practically) effortlessly. The process is insanely easy once you have a good solid … continue reading…
Business Start Up – Consultation
You’ve got a business idea and you’d like to start a business, but you don’t know what to do first. Thinking about all the paperwork and documentation makes you break out into a cold sweat. You know the cash you have on hand won’t build you a business, and you don’t know where to get more? I can help… As a business consultant, it’s my job to tell you what to do, next. Understanding the documentation process and being able to guide you to the right people is part of the process. I can do that. But what steps must … continue reading…
Be Recognizable – Do Something Memorable
If you want people to remember who you are, be memorable. This may be something you do intentionally, or something that happens accidentally. The memorable factor can be either created or natural. Either way, the result is the same, people start remembering you for some reason or other and THAT is what makes your business, your book, your product, or your services FLY. My friend and client, Vicki rocks the weightloss world because in a period of three years she lost a whole person and learned how to completely eradicate herself of that monster. Not only that, but she wrote a … continue reading…
Facebook Marketing Strategies
By Jan Verhoeff Using the family and friends model of business development makes good sense if you’re marketing your efforts on Facebook. Marketing strategies for Facebook include all the usual relational strategies, building a relationship first, before you bring the client on board, and driving traffic by finding common interests. These simple tools work best when you’re working with a warm market. Turning up the heat for a successful marketing experience on Facebook means driving interested buyers to your website because they’re truly interested in what you’re selling. Try finding a source of niche interests for your buyers qualifies the … continue reading…
Posted in Social Media
Leave a comment
Dan Kennedy still Rocks Copywriting Style
Almost without exception, when copywriting is mentioned, Dan’s name comes up. Everybody knows Dan Kennedy. Better yet, everybody likes him. I’ve been on his mailing list for years, so considering that bit of information, anyone would wonder if I got any ideas for copywriting from HIM? Of course, I did. Starting out an email message with a simple reminder. A thought that gives the reader a glimpse into my life might be a bit revealing, but it opens the door for my reader to get to know me. A means of identifying myself to my reader, to YOU, gives you … continue reading…
Create an Elevator Speech
Elevator Speech – Creating the Ten Second Miraculous Success Statement By Jan Verhoeff Ten words + Ten seconds = Miraculous Success Statement The elevator speech of the gurus and how you can create the one ten second statement that will grow your business to economic power. Each phrase of the elevator speech has a purpose and it all comes together when you hand the person you speak it to your business card. I have a few favorites: I offer solutions that muck up a good failure to create success. I teach your mirror to think you’ll be 25 forever. Our … continue reading…
Posted in Internet Marketing Expert, Social Media
1 Comment
Social Media Stirring
LIKE – not really. Actually, I don’t LIKE it at all. I simply want to acknowledge the person speaking and let them know I heard them. I don’t want to LIKE it but I don’t want to comment either. Hey, can we have an ACKNOWLEDGE button instead of LIKE? Just sayin’… I prefer it. 5 Key Concepts for Decadent Social Media Marketing By Jan Verhoeff Small business owners mistakenly believe that their efforts to market business to their brick and mortar location should all be on paper, radio and television. Nothing could be further from the truth. With all the … continue reading…
Posted in Social Media
Leave a comment
Starbucks Inspiration
When I glanced through Facebook this morning, I noticed a post from Jeff Herring talking about how he and Maritza are spending the morning working and having coffee at Starbucks. A little later, Maritza mentioned adding to her “list” by socializing in Starbucks… What a concept? Not really making fun of them, but definitely laughing that they’re just finding this awesome tool. Since the past three years of living in Denver have taught me that I needed to find connections with people outside my home and Starbucks, Solid Grounds and Enchanted Grounds have been regular morning breaks in my week. … continue reading…
Writing for Hire Success Strategies
Don’t write for ‘the other guy’, start and run your own business. When you’re your own boss, your job security is ten fold over writing for someone else. Customers can abandon you, but you don’t have a boss who can fire you. Here are a few suggestions how you can keep your customers loyal and content. Don’t be the lowest paid provider. Always being the low big on writing jobs indicates a lack of value, inferior product and less than competitive perception of your work. Set your prices in the middle of the upper range for services you provide. The … continue reading…
