Marketing Online – Reality Check

Yup, you do need income, but will you get it faster if you just push sales, or if you take time to develop relationships with your buying customers?

That question is always like a slap in the face to a new marketer online. You can’t sell to people who don’t trust  you, they just won’t buy. So, then what?

Take a moment… Step away from the sale pitch and see if you can’t find an individual in that forest of prospective customers. What can you do for that one person that they will remember next year?

The intensity of your message is more satisfying if it’s sincere and your reader understands the sincerity. So, how can you tell? Speak their language.

Ask your reader what they need, then offer them the solution that meets their need. Give them what they ask for. You know you can do it!

So, how to you make money meeting your customer’s needs?

When you provide the solutions they ask for, time after time, they understand you’re going to be there for them consistently and they’ll join your memberships, participate in your subscriptions and be part of your coaching program. Consistent income, resulting from consistent service to meet the needs of your clients. It works. It’s profitable and you’re building long term client relationships.

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Jan Verhoeff is an author/online marketing expert/marketing coach/business consultant. She's available for public speaking, or group coaching sessions and offers a host of expert advice on her website. Be sure to sign up for her ezine to receive her messages in your inbox. Follow her on FACEBOOK and Twitter. Join her network on LinkedIn.
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