Breaking through the felder-carb…

Posted on May 17, 2013 by

Battlestar Galactica was one of my favorite sci-fi shows growing up. Not that I gave a whit in Edgarton about sci-fi, but Dirk Benedict is hot stuff, I don’t care what age you are! They used terms on the movie that I’d never heard before and I added them to my vocabulary. Starbuck – I still fancy myself as ‘living on the edge’ when I stop in for a vente brew. (I’ll be right back, my coffee mug needs a refill.) Felder-carb – invading space clutter – anything I don’t want in my space is felder-carb. Applying that principle to … continue reading…

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Signature Brand: Effective Personal Branding

Posted on May 15, 2013 by

Brand Recognition – Click to view this file in a fun Power Point format. (Article below) By Jan Verhoeff Name recognition brings back memories. People will remember an individual’s name before they remember the name of their business. This simple fact can gain your business recognition, and give your business the Brand Identity necessary to move into profitability. So, what’s your name? Is it brandable? Do you have a signature that captures the eye? Is there balance, fortitude, and self gratification in your signature? The list goes on… How many people do you know who recognize your name? What does … continue reading…

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Open the Email!

Posted on May 7, 2013 by

Y’know when your readers ignore your emails. You get a message back saying “sent to 3452 people. 312 opened” about three hours after it’s sent. That means that 3340 didn’t get a thing out of all the work you just did, because they didn’t open the email. They didn’t learn that you have the greatest widget known to mankind, and you can save them money on their insurance, on their customer service section, or that you’re giving away an amazing product, because they didn’t open the flipping email! Do they care? Probably not. They’re so wrapped up in what they … continue reading…

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Urgent Message for you

Posted on May 3, 2013 by

Sometimes the responses to my blog posts and ezine messages are more impetuous than the message themselves. Such was the case yesterday when I received a message from Mick Austin. But the message Mick sent me yesterday was worthy of an URGENT Post. I like this Jan. There is something else we should do as professionals that you can talk about. Bad news SHOULD travel fast. Here is what I mean. Most of us that deal with people like everything to be happy, good, and fun. Being “people people” we are quick to share good news but we tend to … continue reading…

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How to be UNSTOPPABLE

Posted on May 1, 2013 by

Unstoppable. You’ve decided to be an entrepreneur, and you’re struggling, but you know this is your choice. This is the life you want to live. So, how can you do this? How can you achieve your dreams and be the entrepreneur you want to be when challenges and struggles strike you down every single day? Here’s how. You just do it. That’s an easy answer for me to give, but there are methods and suggestions I can give you to help you attain your goal and arrive at your destination in one piece… Well, maybe in shreds of one piece, … continue reading…

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5 Secret Steps to Make Your Business Successful Using Brand Identification

Posted on April 30, 2013 by

(Note: This is one of my most popular articles – ever – and I thought it was time I shared it again, here.) By Jan Verhoeff Everyone knows that Success is a matter of Expectation. When you expect great things the come to you, they do! Put your heart into building your business using these 5 Secret Steps and your Business will be the Dynamic Success You Desire. 1. Keyword Maximization Use our Keywords EVERYWHERE. In every article, every advertizement, every product you sent out, be sure your keywords are liberally sprinkled into the product. To do this, focus on … continue reading…

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Can’t spell? No worries… Most Popular Article Ever Written!

Posted on April 29, 2013 by

Use your skills (or lack thereof) to attain your goals anyway! I did – and this result of those skills – is one of my best promoting and best selling articles. This is my most popular article ever written. Use what works! Advertize vs Advertise – Does It Matter How You Spell Advertize By Jan Verhoeff Over the past several months, I’ve been working the SEO and dynamics of optimization for keywords, and recently I came across the epitome of disclaimers over spell checker. But… in good faith, I must say, there’s a purpose to my madness. When I originally … continue reading…

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Be Remarkable

Posted on April 27, 2013 by

When you set out to accomplish greatness in the morning, do you ever consider the alternative? Everyone faces obstacles on the way to achieving their dreams… but what do they do with those? “Success is overcoming obstacles on the way to your dreams.” You can be somebody, simply by being yourself and overcoming the obstacles that are shoved in front of you by life. You can BE somebody! Choose to do that!

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3 Ways to Be a Rock Star

Posted on April 27, 2013 by

Your business is booming, you’ve got your act together and you want to be recognized for the master of public relations that you’ve become. So, what’s stopping you? There’s an amazing kid in my marketing program who started out about a year ago, and has done everything right in the training, but I can’t convince him to introduce his business to his adoring and doting public. He has low confidence and lacks the ability to face the reality that you really do have to put yourself out there to accomplish your goals. He just feels better in class. He masters … continue reading…

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Throw your Tweets in the Shitter

Posted on April 14, 2013 by

Yup, you read that right folks, it’s a new trend and it’s profitable. You say your ideas are worthless? Think again, if turning tweets into shitter paper can be profitable, why can’t your ideas succumb to the prosperity rule of finding the right market and you can sell anything. Social media is definitely in the shitter. Think I’m joking? Shitter allows you to have a roll printed with your own personal tweets, your timeline, favorites, or tweets from a specific list you’ve created or follow on Twitter. If there’s someone on Twitter you think has particularly crappy things to say, … continue reading…

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3 Ways to be a Profitable Niche Consultant

Posted on April 13, 2013 by

You’ve already found your niche, you actually like what you do, and you know a lot of people who need your services… But you need profit. Everyone does. In fact, you owe it to yourself and your client base to BE PROFITABLE so you can remain in business. There are actually several ways you can Make Money as a Marketing Consultant , and I’m going to show you three ways right here. 1 – Charge an equitable amount for your services. Professional Consultants in a broad variety of industries charge from $100 an hour to $1500 an hour. I happen … continue reading…

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Zig Ziglar – at the Top

Posted on April 10, 2013 by

YOU ARE AT THE TOP WHEN: 1. You clearly understand that failure is an event, not a person; that yesterday ended last night, and today is a brand-new day. 2. You have made friends with your past, are focused on the present and are optimistic about your future. 3.You know that success (a win) doesn’t make you, and failure (a loss) doesn’t break you. 4. You are filled with faith, hope and love; and live without anger, greed, guilt, envy or thoughts of revenge. 5. You are mature enough to delay gratification and shift your focus from your rights to … continue reading…

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Social Media Connections

Posted on April 4, 2013 by

“I used to pay attention to what my friends on facebook were doing, so I could figure out what made them popular,” my client was upset that she felt she needed someone to help her with social media marketing. She’d always been a popular person, so what was it about social media that didn’t work for her? It isn’t about you. People really don’t care what you had for dinner. They’re looking for a great meal to feed their family. They are hungry and looking for a recipe. They don’t want what YOU have. They want something for themselves. It … continue reading…

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Scare up an attitude…

Posted on April 3, 2013 by

Develop a winning attitude and I’ll see you at the top!  ~Zig Ziglar John Maxwell says, “Never underestimate the power of your attitude.  It is the advance man of our true selves.  Its roots are inward, but its fruit is outward.  It is our best friend, or our worst enemy.  It is more honest and more consistent than our words.  It has an outward look based on past experiences.  It is the thing which draws people to us or repels them.  It is never content until it is expressed.  It is the librarian of our past; it’s the speaker of … continue reading…

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5 Ways to Release the Chains of Bondage

Posted on April 1, 2013 by

Occasionally, I’m so inspired by a message I receive from another writer that I just have to put it on paper… The inspiration. Such is this moment. Spring in Colorado comes with a rush of chirping, high winds, snow storms that rush through crippling the state for a few hours and the melt down that follows becomes water for crops that will grow, as soon as they’re wet and ready. But, it all comes rushing through at once. When it arrives, along with the rest of the people in the state, I’m so busy focusing on what has to be … continue reading…

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Grow Up – Get Serious

Posted on April 1, 2013 by

Putting on your big boy pants and learning to get things done can be a real problem for some… Particularly those who think they really shouldn’t HAVE to do the ‘hard stuff’ to succeed. But, I’ve got news for you, if you want to succeed in this life, you have to grow up and get serious about doing the work required to achieve your goals. It may not always be hard, but there will be times when you just have to suit up and do the job. Let’s start at the beginning…  Setting a goal. I’m sure you’ve probably set … continue reading…

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Our records indicate…

Posted on March 26, 2013 by

If you’re doing business with people, chances are you have a few clients that pay you LATE. It may not have any meaning other than their clients are late paying them, therefore they’re late getting payments out too. A few years ago, a customer said, “I’ve never bounced a check, never had a late pay, and I’m always current on my credit accounts. I have no debt.” He wasn’t bragging, he was simply letting the world (and me) know that he was a good risk. Six months later, he called to let me know that he’d been laid off from … continue reading…

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10 Quick Tips for Getting Social Media DONE

Posted on March 24, 2013 by

1 – write a 15 minute quickie blog post. 2 – tweet it. 3 – facebook it. 4 – comment it (save the link to repost fast) on someone else’s facebook. 5 – linkedin – post it there with a reference and hash tag. 6 – post your link in a group page, and invite friends to share it. 7 – post your link on your pro-page, and a relevant group page on facebook. 8 – comment on a friends blog post and leave your link. 9 – #hashtag your #link with @friendsname linked on twitter. 10 – on your … continue reading…

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How to Market Your Business Successfully

Posted on March 21, 2013 by

Hugh Liddle is one of my favorite marketing coaches. Why? You would ask that… So, now I have to explain. He drives me crazy. That’s it. He drives me crazy. He’s well branded. He’s well spoken. He’s well targeted. He’s well… Okay, I’ll admit it, he’s *sometimes* right. A recent blog post of his has the title “Hey, You Have To Buy Because I Need This Sale!” and he dives right into the philosophical mumbo about selling because you NEED the money. I mean, who doesn’t SELL because they need the money? Really? If you didn’t need the money, would … continue reading…

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5 or more… Blogging Tips for Success

Posted on March 19, 2013 by

Does your website establish your credibility? Of course you provide ample details of what you do, who does them, how to buy your services and products, but what about proving your profession? Have you learned how to present information in ways that prove your credibility and establish you as the person your customers SHOULD buy from? Often static sites offer details such as resume of the owner, details of the business and a profile, plus sales pages. Information about their product must be requested, or assumed, and the customers are left wondering how to use a product or what a … continue reading…

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Posted in Consultant, Internet Marketing Expert, Product Development | Tagged , , , , | 1 Comment