I rarely get great comments on my blog posts. And I hear that from a lot of people who market their businesses online. So, earlier this week, I decided to take five and visit some of my favorite blogs and see what was different. I didn’t find much difference. But I did see a difference in their connections, great comments, and responsiveness on their blogs.
Each blogger had written exceptional content.
In every case, the blogger had given away pertinent information that would be required for someone to step into an online business and make money from their efforts. I found the whole of the messages in those blog posts to be helpful to me. I came away with pages of notes. These notes will help me to achieve great things with my own blogs. Did I leave great comments? I did on some of them.
In fact, I had to look back again to make sure I actually LEFT comments, because I was so interested in what they offered that I’d been taking notes without thinking about the comments.
That’s when I realized that there may be a disconnect between the concept and the reality.
When I read amazing content, it sweeps past the relevance of the moment and right into my inspiration point, where I just want to apply that content. RIGHT NOW!
Great comments matter to them, and to me.
When I went back to their site and realized in some cases that I hadn’t really commented. Or I had left short bits of a comment, I wrote a longer comment.
Why? Because great comments matter to them, as much as they do to me. When I spent the minute or two writing great comments to the authors of those blogs, I caught a glimpse of the real marketing apparatus that blogs can be. Those who write incredibly valuable blog posts offer informative knowledge and inspiration to us, but they also add something more. They give us an opportunity to market our results on their blogs, in the form of comments.
You notice in the comment space, you’re allowed to leave your NAME, your email (they want to be able to get in touch with you), and your website, plus whatever you choose to leave in comment form. A few words may be ignored, or even deleted if the blog owner is frustrated with the amount of spam she gets. And a bunch of links in the comment form are sure to get you ignored or deleted as spam, and rightly so. But if you write a few paragraphs of relevant conversational dialogue with the content being discussed in the blog, the blogger may not only appreciate your discussion, but add to the content with a reply.
Ask questions the blogger can answer for everyone.
When some bit of information resonates with you, scroll to the bottom and comment on that little bit of information. Add your story, or impression, and ask a question. Ask the blogger the question that is most on your mind when you finish reading the information.
Sometimes it’s the question everyone wants to ask but hasn’t ask yet. Ask it.
A great comment on a blog post is one that ignites discussion. Ignite that discussion with a question, and keep it going by adding more to the comment.
Discussion is interactive. Don’t comment and get lost. Return and interact with other great comments.
How Much Power Do You Have?
Friends, you’re looking at the program, and you know you need traffic to your website. But what can you do to drive traffic when you’re just one person, one little blog in a world of crazy bloggers? How can you make a difference, drive traffic, and use the resources at hand to grow your own visibility online?
Comment on other people’s popular blogs!
You don’t have to add links to the comments, your link is behind your name when you fill out the primary part of the comment section to leave your comment. You leave your name, your email address, and your link. Never forget to leave your link THERE. And then write a comment that is long enough and valuable enough for readers, and the blogger to notice.
More often than not the blogger will come to your site and leave a comment there too.
But more importantly, readers on that blog will show up on your blog to see what kind of content you provide. Don’t skimp on content. Write quality content on your own site, and add quality comments to other people’s sites.
The benefits come both ways.