Fame and fortune come to those who have the trust and the ear of the people who matter to them. Influencers are not always famous, well known, or even recognized in their craft, but they are known, recognized, and trusted by those who matter to them. Become an influencer in your niche and make a difference that matters.
Cross referencing your content for influential purpose.
One of my favorite content creators excels at repurposing his content. He does such a hot job of it that you can often find the same concepts written and created by him on every media on the web. In fact, recently, I was searching for a statement he made about earning a good living by repurposing your content, to share it in a meme on my facebook wall (because I really like him), and I found that he already had created a meme, he’s recognized for the quote, and he’s shared that content in 22 different location, including a few guest blog posts – one of them on one of my blogs. The man is an influencer. He’s everywhere.
The stellar part of this message, and the reason I frequently repeat it, is included in the reality of why your message, my message, his message is important. Your message is valuable, because you are the only one who can share your message.
When I quote Jeff Herring and link to his message or website, it’s because I know some people won’t hear my message, no matter how loud I share it. But those people will hear his. That is an important concept.
What it means is simple. It’s this. You can share the same message I’m sharing with your specific audience and they will HEAR it from you, even if they can’t hear it from me. The message may be life changing. It may be simply the solution they’re seeking. Or it could be the answer to the world’s problems, but if you don’t share it with your audience it may never be heard. Because not everyone in your audience is in mine. And the message is worthy of sharing.
What message should you share?
If you were to become an influencer in your niche… What message would you share?
The past several years have had a heavy impact on many of us, which in retro could have been prevented had the message been changed. Had our message been more conceptually based, with better processed end results, the ultimate goal of our message might have taken business owners a different direction.
But, we can’t go back. We can however, move forward from here, and send out our messages to the world to make a difference from today forward.
Let’s take a quick look at some of the messages that have had a high-quality impact on many lives, over the past 20 years or so.
- Joel Comm signs his messages “Do good stuff!”
- Tony Robbins ignites a fire with “Yes.”
- Rich DeVos built a business on “There is no free lunch.”
- Hugh Liddle sold the world on “Make sales fun.” His red cap makes him unforgettable.
Follow your passion, do what’s fun!
Critical point. You’ll get there pretty fast if you’re doing what you’re supposed to be doing. It happened this week. My time to do what had to be done ran out, before I got done. I’d sold more than I could schedule to do in a one week time frame, and I had to extend my schedule by up to three weeks.
My passion was overflowing, and my fun was busting at the seams. It felt like I’d had too much cheesecake, and raspberries, AND white chocolate. And through the week I’d missed three meals, several cups of coffee, and ended up dumping one entire pot down the sink with only one cup drank. To say I was overwhelmed might have been an understatement, and that’s when it happened.
I took the day off.
I. Took. The. Day. Off.
Yup. The whole day. I needed a break to regroup, rethink, and find and hire a new tech, but I didn’t want to be anywhere near a computer for at least 6 hours… Which was all the time I could allow myself to take.
Even at that, I got interrupted three times with client calls, and important information they needed me to take care of “Right away.” So, across the rain splattered highway, fields of rushing water, and a veritable river of water, I rushed to get back to “getting things done.”
But, my passion is overflowing.
… and I know how to make that happen for you too.
Life in my little corner has been a bit troubling for the past several weeks. Nothing too horrible to fix, the solutions are right there – in my reach – and everything will ultimately turn out okay. But the point is during this little time of struggle, I overcame the struggle and my passion is overflowing.
Because in the middle of all the struggles, I din’t question my faith as much as I doubted my doubts. I question the doubts I was experiencing and challenged them to go away. Consequently, I wanted stronger faith, not bigger doubts. I was unwilling to accept the challenge as a failure, and determined to find the solution.
Ultimately, it meant firing a person who couldn’t see my vision.
Go read that line again, because it’s important. Ultimately, the person who couldn’t and wouldn’t consider my vision to be a possibility, left the company. He left an opening for someone who will not only see my vision, but be willing to work hard to make my vision a reality.
There’s a clear definition of success here, and it’s boldly revealed to anyone who is ready to experience the “cup overflowing moment” in their own professional life.
Specific steps to achieving your passion overflow –
- Grab the ideas that come your way. This may be the most significant part of becoming an influencer. You have to be able to recognize good ideas when they come your way.
- Be willing to take the risk necessary. It won’t be easy. There will be risks. You have to know when to take the leap and trust that your net will appear. Make the call. Do the work. See it through.
- Don’t hesitate in action. If you make the choice to leap, keep going. Don’t stop. Don’t hesitate. Furthermore, don’t let some nay-sayer, or person who can’t see your vision tell you it won’t work.
- Go for the gold. In whatever way you’ve visualized your success on this issue, reach out and work for it. Go get it. Ultimately, go for the win. Don’t stop until you’re carrying the trophy.
- Keep it moving. Don’t stop at the trophy, find your next step fast and keep moving. The process doesn’t stop at the first level win, you have to keep moving forward, fill the calendar, do the work, hire the people that will take you where you need to go.
The stellar position at the top of the hill may look like you’re done, but the view from the top will get monotonous pretty quickly. Traveling up and down the mountain, through the valleys and along the ridges is part of the adventure. Don’t allow your overflowing passion to make you feel stuck at the top of the ridge.
The influencer in your niche should be you.
Do you have a niche? If you have even ten readers who regularly read your blog, you have a niche. That’s a small group of people who willingly post your blog posts on social media, share your information, and recommend others view your message. Do the people in your niche know your message?
Does your tribe know what you want to be known for saying?
Do you send your message out frequently?
Are you ready to be the influencer in your niche?
If you’re ready to be an influencer, let’s talk!