When the phone rang, I reached to grab it and said, “Hello?” not knowing who would be on the other end. I’d just refilled my coffee and sat down to write more messages on my auto-responder, now that I have the rest of the links in place. Joel has been a good friend for more years than I care to count, and his marketing methods have kept me moving forward with my business since long before the Internet. His words on marketing are about as close to holy ground as I would dare to go most days.