Did you ever wonder what the big boys do to get business? Bob Bly is one of my favorite copywriters, and I often read his messages with an eye for “How does he do it?”
Today, I learned some pretty amazing secrets and I want to share them with you.
Bob Bly’s 3 Important Things that Drive Business
These three important things relate to me, because I’m a writer too. I write various kinds of copy, most of it online, and much of it designed for blogs and article marketing. Bob Bly is one of my favorite copywriters, and I often fall under the heading of Bly Girl, because I have learned to imitate his style where the job warrants such a style. I consider it a compliment when my clients say, “You write a lot like Bob Bly.” I guess that comes from reading a lot of his work.
He has a really BIG porfolio.
And that’s important. While some of us write articles on our own blogs, and share a lot of our content in various places, we may or may not share our actual portfolio. I don’t generally share the portfolio, because in my case, it isn’t that important. But my blog content and my overall article marketing content will rock the shoes right off your feet. By having many samples in his portfolio, he increases the odds that something in his online portfolio will capture attention and impress a client.
I use blog posts and article marketing in the same, or at least a similar way.
I keep adding to my blog portfolio and content portfolio to capture interest, grab your attention, and impress my clients. Usually, I get their attention!
He organizes his writing into sections.
I choose to organize mine into categories and allow my blog to sort it out for me instead of using the portfolio process. When clients browse through my site, they rarely have to contact me prior to purchasing a product or service. And that makes it easy to stay ahead of the financial process. I’ve already been paid when I speak with them about their initial objectives.
He makes all links clickable.
Clickable links make it easy to share blog posts, articles, and samples of your work via email or messenger. And almost every client wants to see something of value before they purchase what you offer. So, give them clickable links to what you write. It works. It’s a key concept that I learned many years ago from Bob Bly, when I first started checking out his websites.
Content writers, or copy writers, have a specific need to produce as much work as possible, for themselves and for clients, and share that with prospective clients as examples of their work. When we share our work, we get more work. When people find the significance of writing articles and posting them on our websites, they want content on their websites.
That’s why I recommend writing blog posts and sharing the concepts and examples of your work – whatever it is you do – on your blog.
By keeping your blog updated, current, and relevant, you will gain more clients. And more importantly, more of your clients will buy what you offer.