Did you know your comments drive traffic to your website?
When you comment on someone else’s blog posts, the comments that have some meat, increase the value of the blog post with relevant discussion and inspire others to comment with more conversational discussion actually DRIVE traffic to your website too. So, what does a traffic driving comment look like?
1 – Be relevant.
This is pretty important. Because if what you say is of no real importance, it might be either deleted, considered to be spam, or even ignored by the host. Either way, if your comment isn’t relevant, readers will pass it by and not notice it.
2 – Be more than one sentence.
As you read a blog post, there’s generally something of some importance in the blog post, a keyword phrase that catches your attention? Maybe there’s a story that makes you laugh? Or perhaps you remember something else that might be connected, and want to share your thought? Those are all relevant and might increase the story being shared in the blog post. Your experience added to the blogger’s thoughts might have enough relevance to bring in more readers.
Share your thought! Increase the value of the blog with coherent thoughts that inspire others to comment too.
3 – Break out your connections.
Do you connect the dots? In a recent blog post, I shared a story about meeting the man in my story, and his connections.
Down the road a bit, we stopped for gas. Standing in line at the checkout, I had a couple of snacks, a few bottles of pop, and some other crazy thing, standing behind some big guy in black leather that had walked in after I did. He shifted from one foot to the other and managed to knock one bag of snacks out of my hand. As he turned around to excuse himself, I recognized him, and responded… “No worries, Fred.”
He raised an eyebrow and said, “Fred?”
If you’ve had a similar encounter, you might want to share it.
Recently, I had the distinct pleasure of bumping into Fred and having breakfast with him in this tiny town where I now live. An unexpected pleasure, though I know he drives through occasionally, the benefit of bumping into him this time will actually result in a new book. And more than ever, Fred has been my mentor, this time adding a typist /secretary to the mix and paying her to “put my notes together” so we can publish our book.
Fred is my friend. He’s my muse. And he’s my inspiration, in more ways than one… Do you have a connection? The reality of reading blog posts on someone else’s blog come with the benefit of having your own experiences to share. Have you met someone who became your muse? Who supported your efforts at writing? Or perhaps, someone who supplied your needs for a time, while you worked for them?
Share those stories.
4 – Significant comments drive traffic.
Oh, that reminds me of the time I was driving home in a blinding snow storm and pulled over at the top of Raton Pass. The kids were little and we’d been driving for about ten minutes into this whirling swirling snow, and I could see blue skies ahead. Driving into Colorado, I had expected more snow, but as has happened many times since, the weather changes at the pass. But at the top of the pass, my windshield was covered with ice and I needed to scrape it off. So I pulled off where truckers pull off and pulled up to the front of the space so nobody would hit my car, then got out to scrape the window.
Beside me was a big silver bus and on the side, behind the build up of mud and snow, I could make out the words naming one of my favorite country singers. Before I could dig the big scraper out of the trunk, two big burly men stepped up with scrapers and started scraping my windows. One of them suggested I just get back in the car and stay warm, then asked if I was driving with those babies? He could see my girls in the car. I told him yes, and he asked which way? I said I was going to Pueblo – because I wasn’t about to head east on the backroad – and next thing I knew, I had a rider. The second guy showed up seconds later with a bag of warm burritos and warm cocoa for the kids, and two mugs of coffee for us.
We laughed as I drove those miles into Pueblo, the snow followed us, and although we had breaks as we drove along the front range, the swirling snow covered the highway with slush and ice. It was comforting to have that big bus pulling up the trail behind me, and know that if we did slide off, we wouldn’t be left on the side of the road.
We stopped in Pueblo and had a hot meal at a favorite cafe, before they went north to their show, and I turned west and spent the night with friends. I wasn’t driving further in the storm. It was much safer to wait and travel in the morning.
5 – Comment on other comments.
Don’t be afraid to stir up a conversation. If you see another comment that you’d like to say something about, do it. Say something. Write a paragraph or two in comment, and let them know what you’re thinking too. Or tell your story.
When you share your story on someone else’s blog in comments, everyone wins.