Did you ever get caught up in the basic style of writing and forget that there should be a purpose for EVERY article you write?
Learn to Gain Value from EVERY SINGLE ARTICLE with Market Response Purpose and Message Your Readers in REAL TIME!
Let me reveal here – that first line, up top, was because I sometimes write articles because I have something I believe is valuable to say – but not everyone who reads those articles agrees with my version of value. That’s okay – sometimes we write as much for ourselves as for others, but when we post an article on a site where our intent is to drive traffic, build presence, and maybe even grow our market – those articles should have REAL value.
LinkedIn articles offer an opportunity to grab an audience with high-value content and drive traffic to your website. So use that opportunity by applying these 7 tips:
Whether you create your own template, or use one someone else created, following a structured layout for your article offers the reader an expectation from the moment he starts reading. He knows – this is quality information.
2 – Include meaningful graphic elements in your article.
Whether it’s a line of bold text, an info-graphic, or a photo for emphasis of a concept, the graphic elements of your article can be as important as the words in your article. It’s easy to create your own info-graphics, or you can purchase one from one of the many graphics sites for just a few dollars. Spending a few dollars on an article that will be visible to many people is money well spent, because they see VALUE when they read your article.
3 – Link to other high-quality content you’ve provided.
By linking to previously posted content you’ve provided, you remind the reader that you provide high-quality content on a regular basis and that you’ve been doing this for a while. It isn’t a new game for you. In fact, it proves to your reader that you’re here for the duration, and you provide value consistently.
Use your experience and Learn from the Journey.
4 – Sell a Product or Service with your Message
Your reader expects to pay something for the information. It may be as simple as paying for the BOOK at the end of the review, or as complete as paying for the coaching you provide when a client buys your written package. Ultimately, your reader expects to lay down some cash at the end of the article. Don’t disappoint him, or her, by leaving out the opportunity to buy what you offer. So, whether your valuable product or service is caught up in a graphic where the reader can ‘click’ for more information, or to purchase a product, or a link to your coaching package, or a service you provide, ultimately – you must offer them something of value where they can exchange value with you in order to ‘buy in’ to the value of your message.
Note: They may or may not buy. The VALUE of your message is represented by the cost of your service or product.
5 – Ask a Question.
You really don’t want your reader to think you only talk about yourself, right? Ask the reader a question that he can answer to input more information into your article.
Would it make a difference to you if you had input, and could interact with the information right there on the page in front of you? Of course, it does. As a part of the content you’re reading, you get an opportunity to apply the information to your life and business. Now that’s helpful, right?
6 – Write to individual people, not crowds.
Several years ago, my copywriting mentor said, “When I send out a piece of copy, I can picture the person I wrote it to, EVEN though it is intended for the whole audience.” and that concept stuck. Any time 3 or more people ask me the same question, you can bet your bottom dollar, I’ll write an article to answer that question. Even though I’m not specifically writing that content to any single one of them, and often they aren’t my “ideal client sitting on the other side of my keyboard” those three and probably several more will accuse me of writing that content especially to them. To this day, most of the content I get from my mentor feels as if he is writing it just to me personally… My endeavor, whether I succeed or not, is to make my readers feel as if I wrote the content especially for them, in answer to their question.
When you have a single person in mind, it doesn’t matter if that’s the person you’re writing to or not, your reader feels like you’re having a personal conversation. And that’s so much nicer than just being a face in the crowd!
7 – Always include a Resource Link.
Did you ever read all the way to the bottom of an article and wonder “who wrote this?” but there’s nothing there? Disappointed much? I read an incredible article on LinkedIn a few days ago, and the poster is named as a business. A business wrote the article? I think not. I was totally impressed by the article, but without a name to connect to the specific content, I realized I didn’t want to contact the business with a blank expression on my face. I wanted to comment to the person who wrote it and connect. I scrolled past. Later, I realized how often I pass up great content because the author information is missing, or non-existent.
Create a resource link and ‘box’ at the bottom of your article to show people who you are, that you’re a real person, and that you can be contacted.
Okay, the political message aside, I just want you to know I’m a real person, and I love what I do. I want to hear from you… In fact, there are several ways to contact me, but the easiest is to leave a comment below, and if you’d like to visit with me click on the link Over Coffee.
If you need more information about LinkedIn and how to connect – I’d love to talk to you about that.
Be sure to leave a comment below and tell me what you would like more information about – LinkedIn Marketing is a REAL deal. Let’s do this!