When you’re in business, and you need clients, the great strategies for breaking through those client walls may appear illusive, but really, they’re right in front of you.
You’re the expert in your field, and you know you can help your clients, but how can you convince them that you’re worth the money?
You can’t push them to the fount of wisdom, because they’re like a rope at this point, but maybe lead them? Gracefully? Do you think that might work?
I got caught up in a discussion with my son (he’s more marketing mentor than you might think) over the weekend, and he was shooting out sales concepts. All while I was basing my argument on marketing concepts. About the time he had to run, I realized we were going at the process from two different directions.
- Attraction Marketing means clients come to me asking for my expertise.
- Sales and Delivery means I take my products and services to the clients.
Both are relevant, valuable, and deserving of my time and energy. And both are relevant to my business, but one improves my ability to achieve my financial goals in the long run, and the other allows me to meet today’s $$$ requirements.
You can bet your bottom dollar I’ll be using both of these concepts, as I work through my client lists today.
Be Comfortable Offering GREAT Strategies
Before we head right into the process of making those offers to clients and selling products and services over the phone, there’s a few things you might want to be certain of, just to put you at ease as you make these up front sales. Putting money in your pocket is obviously the primary goal, but you had better know these initial concepts – or the stress of selling what you offer will eat you alive.
1 – Breakthrough the Internal Blocks
When you understand the full value of what you’re offering your clients, you won’t struggle to sell your services (even at high prices) and you’ll gain better client relationships from your efforts. Write down a list of benefits your clients will get from your products and services, so you can be confident of their real value. Integrity matters, and when you’re charging higher fees, you’ll want to be absolutely certain of the value you’re giving your customers. So, write these down, and know them by heart.
Seriously, when you can look at what you’re offering and know the value – you’re going to charge for the services and products you provide. You’ll have no problem charging full value, because you’ll know your clients are receiving the full and complete benefit of what you offer.
2 – Know the 6 – Figure Path
When I realized I only needed 50 clients spending exactly what my average per buying client spends with me – right now – to reach 6 figures in annual income. The stress levels I’d been encountering every day decreased phenomenally. I mean, I went from ANXIETY to, “Is that all!” in a bout ten seconds flat. Seriously, 50 people. That’s it. That’s ALL I need.
When you know the number, you can slow up on the push to gain BIGGER numbers, and start focusing on high-quality relationships with fewer people. What’s your number?
If you don’t know what your 6 – Figure Path looks like, let’s talk. I can help you find your path, and grow your business to levels of success you never even knew existed. How? By helping you set up those numbers in a way that changes your daily effort into competent results.
Seriously, understanding how to be successful is a breath of fresh air, considering how every Guru on the internet (yeah, me included sometimes) has over-complicated the process at times. Let’s simplify it with real facts and numbers that will bring your business to success.
3 – Confidently Convert Higher Value to Clients
Do you know who your market is? Have you defined the specific type of person who needs what you offer?
Over the weekend I talked to a gentleman who didn’t know exactly who bought his products. A client last week, had to sort through her products (and she has hundreds of them) to figure out what was actually selling – to make her pennies in profit.
There’s absolutely nothing wrong with making your income a quarter at a time, if you know who is going to spend that quarter and find away to convince them to spend it with you.
There was a time, not too far in the past when I earned only half of $.25 per sale, and each sale was just $.25. When you’re making just $.125 per item, you have to sell a lot of items. During that time, I was making well over $250K per year. (And to be honest, I was paying a heck of a lot of expenses out of that $250K, before I got to keep a single dime.) But the process taught me one thing – I had to know my market. I had to know who would spend that $.25 before I could count on making anything at all.
Here’s the big reveal:
You’ve got to know your market to confidently convert them to buying clients.
I’m going to tell you right now, your market – who will buy your products, and how you’ll market to those buyers – is right in front of you. It doesn’t require a rocket scientist to figure it out. And You CAN do what you desire, if you will believe in yourself.
Let’s talk! I can help you make this happen.
The process of finding the right client is almost as easy as creating the right product. You’ve already got a business of some sort, and you’re probably lined up with some products and services you’d like to present to a buying market.
You can either continue to stagnate in your current red coffee cup, staring at a swan that is horrifically out of place, and a cup of coffee that isn’t very tasty, or you can change your situation with a dynamic market that wants what you have to sell.
There are times when your product or service may need to change, to meet the needs of your market, and we’ll confront that issue, if that’s what it is… But most every product can find a dynamic and profitable market, given the proper context.
Let’s review what you’ve got – Click here for more information!