Relocating is always a challenge, one of those massive struggles that leaves you breathless and winded at the end of the day wondering if you really had a plan… Or if you’re just as crazy as the rest of the world, running ragged and burned out, buried under a load of stuff you can’t handle, and then someone asks you a question… “How do you make money blogging?”
Well, now we’re back on topic and I have something to say…
You see, after two and a half weeks of living in this really amazing new apartment, I have suffered enough. I wanted HEAT. I love snow, but where there’s snow, there must be heat. So I finally called the landlord and said, “Look, I know I’ve called before and said, “whenever you get to it, I need someone to check the furnace” but, it got a little serious this morning, and I said, “TODAY!””
Well, that took care of that problem. Because within about three hours the guy was here to check out the heater. And found the problem. The fuse had been burned out, since last winter. Wasn’t me at all, and he had it all fixed up in no time… But… somewhere in the bowels of this domicile is the sound of an old Kenmore washer perpetually in the agitation cycle. And it’s beginning to “agitate” me.
And right in the middle of “agitation” was when my new neighbor asked me about how I make money blogging. As he parks his somewhat lanky carcass in the office chair opposite my desk, coffee cup in hand (he’s already brought me a bag of my favorite coffee beans – I’m training him well), and prepares to listen to my answer… I realize he’s serious. So, I start explaining the details of blogging, including the part where he pays me to set up his blog, and then the part about where he does what he has to do until it works.
“Making money through blogging has 99% to do with giving
and maybe 1% to do with getting.”
The process of making money online is more about who you are and what you do, than it is about people paying you to do it. Of course, if you find hungry buyers, they’re going to pay you to provide the information they need, and there are all kinds of buyer funnels to help you market what you do. But what really matters is how you present your efforts to your industrial market.
Are you an Expert?
If you’re not an expert and don’t plan to be, I’m going to tell you right now, you’re in the wrong business. Those who never put out the effort to become experts at what they’re marketing through their blog, just don’t ever make any real money – because they lack confidence and power to succeed in their niche.
When I talked to one expert in her niche, she said, “Oh, I can hammer that out in about two days, not a problem. When would you like me to get started?” I knew right up front that she was about to hit the road running, and be marketing full force before the day was done. So that kept me watching her. I wanted to see how fast she whittled away at her market. In fact, I wanted to suck up all that expertise and make it mine. I was determined to be the expert in that niche before the day was done.
Would I be as good as her?
Maybe not. But I’d be a lot better at being me.
There’s a cost of education, change, and self-improvement. The cost is acknowledging that you’re not perfect. You’re not already the best that you can be. And you’re not better today than you will be tomorrow. You have to acknowledge that improvement is part of life.
Once you realize that improvement is ongoing and never-ending, what you can accomplish in life increases. The ability to become more than you are right now, multiplies.
Be the Expert, and Keep Learning More.
What do you bring to the table?
IF you already have some comprehensive knowledge of your specific niche, you’re already offering up something of value, and you constantly increase what you offer, you’re already an expert in your specific area. Claim it! Claim your area of expertise and keep learning more about your niche.
Here’s the secret that most forget to claim when they start out doing business – and yes… I’m speaking specifically to one person with this message, but MANY can learn from this one.
If you’re not willing to claim your own area of expertise, you’ll lose your market. Most people will not wait around for the world to claim it for you… They want to hear YOU say that you excel in a given area of expertise.
If you are now consulting ANY ONE PERSON in your area of expertise, and not claiming that area as your own, you’ll soon lose your clients and your chutzpah!
And, you’ll lose the advantage you currently HAVE that makes clients seek you out, and helps you to attract a given market, because your lack of confidence will become highly visible and YOU WILL REJECT WHAT YOU SEEK TO ATTRACT.
“This is the beginning of an awesome business relationship!”
~ Teressa Bartlett
The next phase of this message is intended to give you strength that will enable you to bring success into your world and embrace the abundance that you’re worthy of receiving in your area of expertise. Some call this Law of Attraction. I call it good common sense. When you realize that you have an opportunity in your hand and don’t chase it down, attack it, and bring it home with you, you’re missing out on the opportunity you’ve already been given. Don’t let it escape!
1. Don’t allow your fear of money hold you back from greater wealth.
A few years back, I met a man who handed me a $100 bill, and told me to carry it in my pocket for a week and see what happened. At the time, I’d been struggling financially to get back on my feet after the death of a business partner, and some rather hefty pitfalls of life. I struggled with even taking that $100 bill from him, because he implied he wanted it back. I had fallen into the belief that if I had money in my hand it would somehow ESCAPE.
During that three weeks, I’d continued along my path of working and making money to pay the bills. I’d worked extremely hard to bring in extra money, trying to accomplish the impossible… Or so I thought.
When he called me again, almost four weeks later (7 weeks after he’d handed me the money), he said, “Print out your bank deposits, Paypal accounts, and any other income you’ve had this last 7 weeks, and meet me for coffee. I’m buying.”
I printed it all out, almost 20 pages of “details” and met him for coffee. He pulled out a red pen and started circling “INCOME” on my pages. When he finished, he asked me how much I’d made – without adding it up.
I hadn’t added it up, but I was aware that I’d had a bit of extra money and had paid off several accounts that had been difficult to keep current previously. And I was feeling a little more financially secure. But, I’d been really busy, and had avoided looking at the “bottom line.” I gave him a figure that I thought was close to the balance, and he started adding it up. The total was several THOUSAND dollars more than I had presumed. I took the pages back and added them up again, then subtracted out what I’d paid off. I had paid off quite a lot more than I had realized – just simply because I had the money to do so.
He asked for his $100 back.
When I opened my wallet to give it to him, I realized there was $300 in there besides his $100. I’d been placing extra money in my wallet and carrying some cash with me.
The concept wasn’t lost on me.
I was carrying a $100 bill, that really didn’t belong to me. But it was in my wallet, and I had it… If I’d needed that $100 bill, I would have spent it, knowing that I could pull another hundred out of the bank, but instead… I’d added to it. The subconscious mind is a funny thing. When you know you have it, you build more of it. You add to it. You increase it, knowing that you CAN. It’s already there, and you have the knowledge that it’s there, but you don’t necessarily apply that knowledge consciously. But… it’s there.
Allow yourself to capture this concept for you! Put something in your wallet and carry it around. It will increase. And when it does, know that you’ve opened your subconscious mind to allowing it to happen. It isn’t law of attraction in this instance, it’s common sense.
2. Learn everything you can about everything you’re doing, and apply it to your expertise.
I’m a huge admirer of Sean Mize. He’s a writer, blogger, consultant, who has worked with me over the past twenty years of doing business online. I’m not sure I remember when we met, but he lived across the road from me in Centennial, Colorado, and our paths have crossed many times. The key to our long relationship has been two fold… He’s a great mentor. He’s an intelligent student.
Fill up the caverns with more information.
As you find the empty spaces, or the areas where you need more information, fill those caverns with information. Look it up and find more info. Learn as much as you can. Take notes, and fill in the open spaces.
Find people who teach in your niche, and read the information they offer. It’s really important that you locate the most current sources of information, and capture that for yourself. You need fresh information to stay on top of your game. Don’t hesitate to fill your files with the good stuff and keep learning as you go. These are the most effective kinds of lessons.
3. Create a Platform on Your Target Industry and Sell Value from That Platform
The key with having and creating a platform is to sell value from your platform. If you offer no value, having a platform may not offer any relevant value to you, or to your industry. Let’s talk about what that value may be…
- Services relevant to your general target audience. Any service you can offer either online or in person to a group of people in related context to the platform from which you market yourself.
- Products and items useful to your audience. More often than not, a blogger will offer up some reviews of materials, products, or specific items, that are specifically connected to their dynamic platform. These items available to your market not only increases your value, but your income as well.
- Info Products and Training Materials. These are the most familiar, and probably most popular items sold through a platform marketing program. Whether you’re selling books or services, and training packages, the key is finding a specific niche and marketing to your niche through this platform.
The reality is, if you’re going to make money online, you MUST sell something.
4. Create Amazing Content to Promote Your Craft
The basis of your marketing, the foundation of your business is in the content you create to promote your craft. The success of your business will ultimately be determined by the content you create, whether it’s written, audio, or video. An ideal mix of the three, in a variety of formats will benefit your business the most, with exceptional content based in the area that attracts the majority of your paying clients. As exciting as it is to sell a client, you’ll find it even more exciting to help your clients by GIVING them a huge portion of what they’re looking for.
Remember that you can’t out give the giver of life… So, don’t be afraid to give content to your readers to bring them to your website. There’s always more and more is valuable. Sell your information products after you’ve attracted your market with full value content.
You will make money online, when you realize that you don’t have to be paid for every dollar of value you provide, when you use your content to attract great, returning clients. Your best customers will be the ones who gain value from your platform and products many times over. Invite them back for more of what you offer.
How can you generate amazing content?
- Write 2 – 3 articles every day. Post one on your blog, send one as an email, and post one on someone else’s blog as a guest post.
- Speak into an audio, or give an informational lecture. The spoken word counts too, whether you use just audio or video, when you speak into your market, you attract an even bigger audience.
These are just a few of the many ways you can create and market your business using content. Ask me about more!
Contact Jan about Content Creation
5. Kickstart Your Business to Make Money Online
In all honesty, the biggest thing most businesses online are looking for is a way to be seen online. They know that if someone sees them online, if someone just catches a glimpse of their website, their business, their content, or their ads online, someone will buy from them. Then, they will sell to someone else. This is a true statement, and really… It’s the secret to being successful and making money online. You CAN make money online if you have traffic, hungry buyers, and a product that people need.
Offer solutions –
Whenever you create content, be sure there are valuable solutions inside your content. Write them in. Speak them into the audio. Show them in the videos you make. Offer up plenty of solutions, and offer them frequently, because nothing – and I mean absolutely NOTHING – sells your services or products like solutions. If you provide the solution to a problem people have, you’re guaranteed a sale.
Give value –
Nothing is quite as disappointing as clicking on a website to find nothing but a bunch of ads on the site. Not a single thing of any real value, no content, no information, and nothing at all that might have been promised in the link to the site… Just a bunch of junk ads with no real value, and nothing you want to click on to take you elsewhere. That isn’t the site you want to own, or promote. Always give value.
Make it easy –
Have you ever been to a site and not only is there nothing of any real value, but the one thing you want from the site is either not there, or hidden so deep in the crap on the front page that you give up before you find it? I have. It isn’t fun. If you can’t make it easy to find your content, your value, and your solutions… Why bother? Make it easy. Use no more than three clicks to get from information to buyable product or services. And provide a secure means of payment. (I like PayPal.com)
Make Money Blogging!
Here’s the link you’ve been looking for:
Be sure to leave a comment and your thoughts in the comments section below. I’d love to hear from you!