Have you ever noticed how people who want their “stuff” marketed for free NEVER seem to reciprocate the marketing other people’s stuff part?
I know it’s Monday, I’m lacking sleep – seriously LACKING SLEEP because my furnace isn’t working properly, but hey…
I can go over the edge about marketing people not DOING what they’re supposed to do if I want!
I posted it –
Social media is such a great way to market your websites, your business, and your sales, I can’t imagine you wouldn’t want to market that way. And it’s an easy process to learn.
Blogging is about influencing the world…
Or at least your tiny little niche.
I mean, seriously, not everyone will read your blog. Not everyone should read your blog. But if you’re promoting your blog, writing good stuff, and helping others along the way, you should get a good number of readers.
If what you’re blogging about is helpful, offers insight, and informs a good sized niche about things they need to know, you’ll automatically grow a following as your blog reaches a specific audience.
To improve those chances of being found, we most often resort to social media to share our content, promote our marketing options, and send our work across the wilds of cyberspace.
But most don’t do social media the right way…
And when you don’t do it the right way, your message gets lost.
When someone shares your posts, when they market YOU. The social thing is to return the favor. Comment on their wall, visit their links, and SHARE.
That’s what makes SOCIAL media marketing work. It’s interactive. Don’t just like it, expect them to SHARE what you do and move on… SHARE their stuff too.
Social Media is about Marketing People
The realization that we can have an impact on the lives of others through Social Media Marketing can come as quite a surprise, or it can stagnate on our social media pages… But we do what we must as we go about our days, sharing last night’s dinner photo, questions, or discussions, finding the power in Likes, Comments, Shares, and Facebook Pokes. What’s your game plan?
Why are you on social media?
Recent events on social media have ignited many warnings that if you talk a certain way, or follow certain people, you’re going to be shut down. You won’t be so easy to find. I suppose if you choose to accept those kinds of labels, it can be a problem.
But social media marketers tend to hunker down when their posts appear to be “unpopular” and begin creating other ways to be seen.
“If my work online seems to be behind the counter, or off the grid, I ignite a firestorm of conversation on other people’s comments!”
I laughed when I realized why he didn’t want me to use his name. I’ll be laughing as I follow his lead too. Because now that I know, you can bet your last dollar, I’ll be posting up a ruckus on other people’s threads to grab attention for mine.
Beyond Marketing – Comments Drive Traffic
Somewhere in the face of marketing, we’ve forgotten the quality of reciprocal opportunity. If I’m visiting your blog and see something of value that I can add a comment to, increasing the value for you, and drawing attention to something of my own, it benefits both of us for me to leave a qualified comment.
So what is a qualified comment?
- A comment that acknowledges the author of the blog, perhaps even uses his name in greeting.
- A mention of the value that caught my attention and how it applies to me. Maybe even a short discussion on how I can put that value to use in my business or life.
- The idea, or concept that I’d like to add to the blog post and what about it is relevant to the bloggers content. How does it connect? Is there a specific means of relating the bloggers content to what I’m saying in the comment?
- Mention of a blog post title (NO LINK) on my blog that might be relevant to the discussion. You should be able to open your blog posts and find the specific title that is relevant to the blogger’s post. Be sure to copy the EXACT TITLE, so it’s searchable, but NOT LINKED in the body of your comment.
- A closing of sorts… This should include a call to action without directly calling the reader away from the blogger’s post. You want to invite more discussion, ask a question that might lead the reader to follow you, or perhaps even ask for additional comments there on the blog, of relevant, or related topics.
All of the above can be included in a quick 5 – 10 minute writing of a comment, including 4 – 5 paragraphs of well written content.
Social Media Marketing Tips
Remember, when writing comments on the posts of others, you’re purpose is to INCREASE value.
Go beyond that which is expected of you and add something of more value.
More of a good deal?
How about social media marketing?
Let’s do this the right way and capture an audience that spends their money with us. We can do it, if we share the marketing load and everybody market each others links. And better yet, it’ll go viral fast. Let’s do this!