Over the past month or so, I’ve had several gentle reminders to share these bold marketing solutions, but the most recent one came as a friend pointed out a problem. You see, the average reader on my blog doesn’t know I’m a published author. And they’re probably not aware that they can purchase my books on Amazon, either in ebook form or paperback cover. But they can.
You can grab a copy of one of my books and carry with you all the wisdom you can handle from my blog, or in one of my books.
These are just a few of the titles available at my Amazon Author Page. You’ll find access to more.
So, what is that refreshing, bold marketing solution?
Marketing is about letting people know what you do, telling them what you sell, and giving them an opportunity to buy what you sell.
Let me tell you, I blog information that you really need to have to make a profit on your website, or blog. But the key here is that I build websites. I create amazing blog sites for my customers where they can share what they do, tell people what they need to know, and offer up their own products and services for sale. The best part of what I do, the part that makes it profitable for me to share all of these amazing tips and ideas for you to use, is build websites.
The refreshing, bold marketing solution is “Tell people what you do and how they can get it.”
To keep getting these great tips and ideas, buy my stuff. Make me profitable. That’s what you tell people when they ask about your business online.
You tell them to buy your books and your products, by showing what you do.
One of my favorite clients is an old country boy from out on the farm, and he’s a little bit shy about sharing what he does. Not that he doesn’t do it well, or even let people know what he does, but… If you find him out and about, he might not speak up. But he’s married to the right woman!
Do you know how I know he’s married to the right woman? He’s married to a woman who thinks he’s king of the hill, even if it is an old hill of cow manure. And she isn’t shy. If someone gives her a way to share what he does, she tells them exactly what he does. And she speaks up to let them know he does it for a love offering at church, so they should take an offering for him.
Then she writes up the story in his blog… Read this!
Tell People What You do.
When you share tips and ideas, your readers may think that’s your game… Just writing up all those tips and suggestions. They may think you’re independently wealthy and don’t need their support, but if you tell them… Tell them how you make your income to do what you do. Tell them that you sell products and services, and invite them to purchase your products and services. Then they know that you’re giving away a chunk of information as a marketing solution.
Remind Readers You Have Premium Products.
This one kind of rocked the boat a bit, because sometimes I use concept ideas in my books, to add to the value of the book. But my readers might see the content as “just something from my blog” until they really delve into the content. I don’t put everything from my books in my blog posts.
The funny thing is, some people don’t need a listed detailed description of everything that goes into the process of blogging for profit. Some of my readers need reminders, or maybe direction, or perhaps just focus to kick start their next projects. Others need step-by-step details of how to do it.
I create the basis of a book in a blog post, because I’m answering a question…
How do I market my business online?
The introductory paragraph may identify the kind of marketing needed to market a business, or a book, and then there might be a few steps involved in the process.
1 – Social Media Canvassing
Create a buzz around your product or service via social media discussions. If your product is a writer, for instance, you might generate some discussion about your writer. Connect the writer to current events – I’d really lay low on the sex scandals, but if the shoe fits, and he (or she) wants to be connected to all that, go right in there and connect their dots. Seasonal connections are often more appropriate, such as connecting a credit repair master with the resolutions we all make during the new year.
2 – Guest Blog Posting
Put your top efforts out on other people’s blogs, where traffic goes, your content should flow! Talk to the blogger and ask if they have some sort of program where they post guest blogs, and let them know you’re interested in writing for them. This is a big thing for small bloggers to do – post on other people’s blogs. But the benefits of guest posting can make you a BIG blogger.
The process works both ways. Guest bloggers can BRING traffic, or they can take it back to their blogs. I invite relevant bloggers to post on my blog whenever I desire to increase my audience, or broaden my bases. It’s really ALL about that Base.
3 – Share Everywhere
Share everything. Share it everywhere. Whenever you see a link by a business associate, share it. Write a short comment. Like the link. Share the link on ALL of your social media. Don’t feel stuck, write a blog post about sharing, or about the topic in the link. Include the shares on your social media with hashtags, and identify the authors. Call out your friends and associates on social media. LINK. Then share the links. Then share the links where you linked to them. The objective of this post is to convince you to SHARE THE LINKS. Do that.
Leave comments on their blogs. Be generous with your words and add information that you might use with their tips. Increase the value of the blog post you READ, by commenting with a value added comment.
Value Added Comment – A comment where you add something with enough value to gain the interest of the reader, enough to convince them to click on your name, to find out who you are. You want traffic, right? Invite the reader to click on your name and follow you home to your own blog. That’s the whole point of leaving a comment in the first place. ADD VALUE. DRIVE TRAFFIC.
Some of you maybe think this message is a little bit of a hard sell, or that I need money. Well, maybe it is hard sell, and I operate a successful business, money is always a good thing to have more of. The more I make the more people I can hire, and the better my business grows, so of course, I need the money too.
But that isn’t the point of this message.
The point of this message is that YOU desire to operate a profitable, successful business, and to do so, you have to get paid. There’s nothing wrong with selling your high-quality work for a profit. In fact, there’s a whole lot wrong with giving away your high-quality work and getting nothing in return. It’s never good to let people use you, or waste what you offer.
You offer Value. Sell it!
This guy I met online a while back pointed out to me that I write a lot of content, but I probably should SELL my stuff more than I have in the past. Then as a punctuation mark on his recommendation, he posted a guest blog post on a friend’s site.
If you’ve been online long and haven’t met Donna Merrill, you’ve missed the best of the net. She’s an awesome blogger, and she makes doing business online look like playing with a barrel of monkeys. In fact, I’m pretty well convinced that she’s having WAY more fun than the average online marketer. It shows in her smile!
Reading the post about one simple tip that most bloggers don’t do, reminded me that it’s more than just OKAY to sell what you do. If you’re not selling it, you’re not making money, and you’ll soon find yourself without enough income and profit to keep doing what you do.
Tell your readers what you do. Tell your readers where to purchase your products and services. And tell them to click on your links. This is important stuff to TELL your readers. They need to know.
These are your people. They are your tribe. They’re looking to you for leadership, guidance, and influence. Don’t let them down!