Hey Client, who informed me I don’t know what I’m talking about and every bit of information I just gave you during that free consult was “my problem” because you know how to operate your website… Remember when you informed me that you were NOT getting any business from your site, and you needed help to figure out the marketing part of running a business?
Yeah… That’s what I was giving you. A list of FREE recommendations you could have applied to your marketing to increase sales. But… It’s my problem. Bye
That FREE Consult
It was midnight when the phone jingled on my night stand. I don’t know why I left the messenger on, I’ve gotten into the habit of turning it off when I go to bed, but I forgot. I like having it close by in case one of the kids texts me, or calls – I’m a mom, what can I say.
“If you get into business solely to make money, you won’t. If you try to make a real difference, you’ll find true success.” —Richard Branson
But the jingle woke me up, so when I picked it up and read it, I responded.
Your midnight message was so important that you didn’t bother to respond to my response until mid morning – SATURDAY. And you had more questions to ask… I had already started writing the blog post – the one that was supposed to go here – but, you had questions, and I was trying to be helpful.
So, you got that free consult… Those questions you asked weren’t about my services, they were about services you HIRED elsewhere.
I should have ignored them, but that isn’t my style.
So I offered recommendations.
My time is valuable, yet… you ask questions as if your questions are more important than my time. And then you don’t take my advice… Is it any wonder that I feel like you’re squandering my good will?
Here are some of the incredibly good recommendations I gave you, and I’ve shared them before with others. The information is good. If you want to apply it, do so. If not… I suppose that is your choice.
But – I’m going to share the answers I gave you, so others can benefit.
1 – Use KEYWORD Phrases Your Customers Search
Think like a customer for a moment, and think about what your customers might be really looking for instead of what you’re trying to sell. Are they looking for FREE information? Maybe they really need that FREE Consult to figure out who they need to call… Twenty minutes of time isn’t much to give, when the customers listen to you, follow your recommendations, and apply what you give them. And both of you benefit. That’s the key. Offer a free consultation, and know that when it’s applied information, it benefits everyone.
But you have to figure out what YOUR customers want… Mine more often than not, would really like to start with that free consult, then they will either hire me for a Coffee Consult – or they’ll go for the whole marketing package, a new website build, or something more…
Let’s ask a few questions:
- What do your clients need?
- Where are your clients located?
- Who are your clients?
- When do your clients look for you?
- How do your clients find you?
Now let’s offer some customer/client centric content to your website.
2 – Solve Your Client’s Problems
Offer up solutions. Be specific. Remember the keyword thing above, and think about what they may be looking for, because they won’t already have the name of the solution. They’ll be asking about the problem. So offer your solution in ways that are keyword tagged for the problem, so they can find them.
When you provide the missing piece of the puzzle, your client can put the rest of their picture together. Your job is to show them the picture and help them find the missing pieces.
No matter what business you’re in, those missing pieces are the single factor in your success, and they won’t all be the same.
When you have access to solutions, you can bring in buyers. That’s the secret to driving traffic to your website is providing enough solutions on your website for the specific niche you serve. Can you increase the solutions? Of course, you can. Ask your clients what solutions they’d like you to find. They’ll communicate with you if they can find you. Be sure to offer plenty of value.
3 – Generate Traffic with Information Articles
When your solutions are good enough to capture an audience that audience will join your website, and come back to visit often. Some of the simpler ways to bring readers to your site and then keep them on your site are listed below:
- Post a blog 3 – 5 times a week.
- Interlink to deeper pages/blog posts on new blogs.
- Add a snippet of content to entice your readers to click a link.
- Promote through article marketing.
- Develop Social Media Presence & Capture an Audience.
- #hashtag your way to success on twitter.
- Snapchat your stories and curate to relationalize them.
- Improve your presence and impact by adding frequent NOTES to your Facebook Page.
- Increase online presence with YouTube videos.
- Develop a system for raising the cream to the top on social media.
These are just a few ways for you to generate heavy traffic to your website and improve connections to your web presence online.
These are still just a few of the many ways you can market your business online. If you’d like that FREE Consult, to see what we can do with your business online – give me a call – or click the link.