“If they aren’t paying you something,
they aren’t getting value from you.”
I randomly go back to one or two of my “all-time” mentors and grab another value driven class from them, because I want something new in my program. This morning, I’d saved back a few emails from one of “the guys” and they popped up on my “Read Now” list, so I clicked on one. It was the “Last Day” message that he was offering for his latest mentoring program, and knowing that I’m crushing hours right now I really wasn’t planning to purchase anything.
Then I saw the message, and my heart fell.
I’ve got a few clients lately who have been struggling with their own programs, so I’d offered up a few FREE sessions.
Are a Few FREE Sessions Good for You?
As I listened to the quote from another one of the guys, I heard the message repeated.
There it was… My own repeated quote, something I say ALL the time, and it was coming at me again. Do I continue to give away value packed sessions now and then? Or am I really bungling this opportunity for them to gain real value by GIVING it away?
Then, I received the message from yet another client (if you recognize yourself here and see the influence you’ve had, I’m sorry, but this is a really important concept, and I have to share it). He told me in no uncertain terms that my billings were too much, my products were overpriced, and he wasn’t going to be hiring me anymore if I didn’t adjust my bills for him. When his Instant Message popped up a few minutes later, asking me a question… I walked away from the computer.
With a full cup of coffee and a peanut butter chocolate chip cookie in hand, I sat back down and opened the screen.
His specific question was about how to handle all of the new visitors from a marketing push I recommended (FREE) in a recent conversation. Instead of answering, I asked, “How’s that new marketing program working for you?”
Do You Value My Message?
That concept burned a hole in me today, as my mentor went over again, the reasons why my message is valuable. (Sometimes I need the sharp toe of a boot print, too.)
- You maximize marketing efforts by giving them steps to success.
- Your key concepts are solid value, they’ve been proven over and over.
- You have highly successful clients who are on your reference lists.
- The quality of your content indicates more value is available.
- You don’t hold back anything. You give it all.
And then, he pointed out something I had been unaware of from his own experience of working with me a few summers back during one of the most difficult times of my life.
He said, “Even when the bottom was falling out of your world and you were losing everything you held dear, you never lost the ability to step beyond yourself and your situation to help a friend. I remember calling and asking you questions, then asking how things were going. You’d answer my questions, and then if we had time to talk you’d tell me what was going on – because you knew I wanted to know.”
I listened. He talked. Then he said, “When I needed you, you gave me step by step instructions of what to do to keep my business going. And you didn’t know if you would have a house the next day or not. Jan, you were AMAZING.”
What was your take away?
Sometimes a comment is payment. More often than not, people read what I’m writing here on my blog, and if they comment at all, it’s via email, or a phone call. Not usually a message or comment left where others can read what they write. I don’t understand that. But I do know it happens.
I see you here. I know you click through from emails, or you come here by doing a search and land on my front page, or my blog page. Some of you have my blog bookmarked on your computer. I see that. And you wouldn’t do it if you received no value.
I see you stalking my blog posts, reading my value packed content.
Go ahead, take a moment and leave a comment. Tell me what you gain from your visit here, from reading my blog posts, or from clicking on a link. I’d like to know what your take away is…
Please do take a moment and leave a comment.