So, you’ve had your site built and you’re ready to post a blog post on it. You’ve done all the research and figured out what keywords you’re going to us on your blog, and now, you’ve signed in and you’re ready to post.
I’m going to give you a step by step process explaining in vivid detail how you post on your blog.
Open up the RIGHT page.
Once you’ve signed in, you’re going to be on the Dashboard. With a line of selections on the left and a big square of actionable details filling the right side of your screen. On the left you’ll see a list of specific topics, and you’re going to click on “Posts.” Then you’ll click on “Add New” and a page is going to open up with some larger spaces the top space will say “Enter Title Here” and you’ll be putting the title of your article in that space.
About 100 characters, or less. I generally go with less. These are a few good ideas you can use with creating your title. Use one or two, don’t try to use all of them on every title.
- Use Keywords – Create a Title with Keywords.
- Focus on function: How to, Use this, Create, Develop, and Open this.
- ALWAYS stay on target – never stray from the title of your article.
Body of the Blog Post
In the large white box, you’re going to post your article.
Below the title bar you’ll see a selection of boxes starting with Add Media. I’ll explain this one in a bit, but it’s probably one of the most important parts of the Body of your article.
To the far right, you’ll see two tabs, “Visual” and “Text.”
- In the TEXT tab, you’ll be able to see the code created in your article, when you add pictures, graphics, and other items, this is a great place to correct errors, once you’ve figured out how to read and understand the code. (NOTE: If you can’t read it, don’t mess with it, stay outside the < arrows > with any text you add to the page in TEXT format.)
- In the VISUAL tab, you’ll be able to adjust fonts, colors, add quotes and all kinds of other fun details that might be of interest to you as you create your posts. Including change the fonts to various headings and sub-headings under the “paragraph” drop down. (If you don’t see these options, look for the square with a couple of squares inside it on that row – and click on that icon. It will open up the editing tab with more details.)
Once you’re done editing the body of your article, there are a few more details that you’ll want to add to your post, but let’s review the article first.
- Be sure you’ve included a few sub-headers in your content to identify the specific subjects of your article. This will help your reader to find your content in the search engines (sub-headers attract search engines).
- Use short paragraphs, not more than 3 – 4 sentences, to leave plenty of white space to ease the reading process. The best articles have about a 5/7 ratio of white space, type or print. You’ll want to give your reader plenty of space, and restful spots to displace eye strain from reading on the computer.
- Bullets, sub-headers, and graphics are all good elements to add to your blog post.
- Alt-tags are important when adding graphics and visuals to your content. (Keywords matter.)
- Spell check and punctuation make a huge difference. Emphasis your content with bold lettering, italics, and color. These elements add value to your content. Just don’t over do it.
Ideally, most websites and blogs have about 5 – 7 categories. These are relevant to the main concept of the site, and offer a means of finding specific articles that might be of interest to your readers. Only add one or two Categories to each article. And be sure they’re relevant to the article.
You can add categories at the point of selection, or (look under POSTS) you can add categories and have a selection to use when you select categories. You’ll select a category for each post, but you will not be continuing to ADD categories with each post.
Sub categories are definitely a positive addition for larger blogs, but early in the process this is not a good idea because it adds another layer of details unnecessary for the process of writing your blog posts. Trust me in this…You’ll know when it’s time.
Tag Your Blog Post
The next box available for setting up your blog is TAGS.
Add a few relevant tags to the article. These might include something of the title that is not a keyword, but relevant, and appropriate to the content. For this article the tags are below.
write a blog post, tag your articles, keyword optimized, SEO, wordpress tips
The biggest question I’m asked by bloggers is “How do I keyword optimize my content?” And I really do want you to know that if you’re staying on topic, you’ll already be adding keywords into your article. Don’t stuff the article with keywords, but do replace pronouns and unnecessary words with optimal keywords. For instance: If “it” is a favorite word and you use “it” often, you’ll need to replace “it” with a valuable word.
Do a wordsearch and if you’ve used “it” more than once or twice in an article, or more than once in any paragraph, you’ll need to change “it” to a better word choice.
Other words you might want to check include: just, that, is, are, was, were, them, we, he, she, etc.
Check to see if a better option might be available to mean something different.
The next box you’ll be looking at is Featured Image. When you click on it, you’ll be able to load a featured image. Depending on your template and how it’s set up, the featured image may or may not show whenever your article pops up on the blog, or on it’s own page, but it will show up more often than anything else, when someone shares your article.
Publish Your Article
Be sure you click on publish – to publish your article. You can adjust or edit the date of publication, or save your article as a draft if you’re not ready to publish it just yet. But eventually, you’ll want to publish your article and that’s when you hit Publish.
Never worry… If you hit publish and you need to edit, you still have that option. Just edit and hit UPDATE the button that will replace the publish button after you’ve published your article.
And that… my friends is how you publish a blog post.
Hop on and send out your first posts.