Copywriter Performance – Put a NEW Spin on Stale-Old Copy with 5 Easy Concepts

Copywriters often spin a new twist on old copy to make it work better, to improve the original concept, or even just to update their information. These ideas may help you refocus old information and put it into a new sales letter for better performance and results.

Perceptive Regeneration –

Take a different look at used up and reused concepts. Even the old “Where’s the Beef?” commercials can reveal something more satisfying when used with copy instead of meat. Beef up your copy with an old concept reused and revitalized for a current point of view. Perspective is perception.

Mind Numbing Hype –

Delete the hyperbole is one way of reacting to hype. But another is to increase it to mind numbing action driving conversions. If the hype is so effectively presented that your reader becomes curious, their mind numbing reaction can actually cause them to take action and click your link.

Key Point Performance –

Cut the flack and get to the point. You know there’s a specific topic of focus in your work, so cut the banter and get to the point with a minimum of words. Just do it – comes to mind here.

Cognitive Exaggeration –

People understand when lotion commercials present a crocodile big enough to walk over the sweet young girl in a lounge chair that the croc really doesn’t exist in that picture – he’s been exaggerated. The concept is real, however, and women will buy the lotion because they recognize crocodile skin.

Lyrical Metaphors –

Metaphors, analogies and similes presented in lyrical fashion become too cute to ignore. Most any phrasing can by prettied up with some music and poetic presentation. Consider the overwhelming smell of a hot, wet feed yard as aroma de poop – see, it just stinks less!

Try your own hand at rejuvenating articles, sales letters, or out dated copy that needs refreshed.

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© 2009 – http://janverhoeff.com

By: Jan Verhoeff

Explode Traffic, Prospects, Publicity & Profits – that’s the tag line for “100 Articles, 100 Days” with Jeff Herring.

The opportunity is for you to write 100 Articles in 100 Days and post them at www.EzineArticles.com and drive massive amounts of traffic to your website. If you’re not sure how to write that many articles, I have a few tips and suggestions for you. In a few simple steps:

1. Write a title that offers keyword phrasing and benefits to your reader.
2. Write an introductory statement to tell your readers about your article.
3. Write a list of 7 items that relate to your topic. (Be sure they’re true to the title.)
4. Write a few sentences under each of your seven items.
5. Write a question inviting your audience to learn more.
6. Create a powerful resource box that gives your reader a means of continuing their education at your website.
7. Do it again!

100 of these simple articles will meet your goal easily.

If you’re interested more article marketing templates, go to http://advertizeyourbusiness.com and sign up for two more FREE templates and ADvertiZe eZine.

(c) 2009 – http://janverhoeff.com

I have a lot of fun on my blogs, and sometimes I take off on a different direction without thinking much about it. But seriously, when you take those detours, you should have a plan.

You really and truly should have a plan before you take off on those detours, but if you’re ultra spontaneous (like me) you might have to know how to cover your tail to maintain the integrity of your blog and keep your readers happy. I know there have been a few times when a few readers have contacted me and said, “Jan, what the heck are you thinking?”

Tangents

You can have a tangent and still maintain the integrity of your blog. It’s easy, rant about your primary topic, go off on a burning rant and tell everything you absolutely hate about writing, for instance. Get down and dirty and whine a little bit. Don’t curse. Enjoy the rant, and share it. Your readers may actually respond with solutions or helps. Or they may join you.

Leave it with a bit of humor tacked on at the end.

Lists

I love a good list of things I need to do, things I need to get, or things that would make your job easier. These are the same kinds of lists other people would have if they did what you do. This article is a list. I’m listing all the things you can do to maintain your Blog Integrity. Write an intro paragraph, and follow it up with an odd number of specifics, then offer a tag paragraph that includes a link to something else you’re doing.

Have some fun with lists. Don’t make it all business. Sometimes, you just gotta have fun.

Videos

Popping a video into the blog now and then shores up your image and gives you a bit of magic. Remember when you were little and first started watching TV. Did you think there were itty bitty people in your Television set? I thought the cowboys and Indians lived inside the TV. When I was about 13, I met Roy Rogers and told him that, because by then I thought it was cute. He said I wasn’t the only kid that wanted to take the TV apart to snitch his horse.

Ya know, he eyed me a little differently after that…

Humor

Sometimes I use humor that sounds a bit sarcastic. That isn’t my intent, but it comes across wrong. I try to fix that and make it sound right and it doesn’t work, then I’m left with a blog post that just didn’t work. I delete those. But humor is good. If you can pull off a good joke, on the blog, and make it relevant to your topic, do it. In fact, I’d say do it more often. This world needs laughter.

I listen to the radio a lot when I’m blogging. There’s just something about listening to Dolly Parton spiriting out “Nine to Five” that inspires me. The humor of it, alone, will give you an inspired thought on any topic. Seriously, humor is a good thing. Use it.

Reviews

Reviewing products is a great way to add a blog post and market a product. It doesn’t have to be a full blown detailed review of a product, if you’re using something that benefits your family or business and is relevant to your blog, write about it. Give your reader a quick recommendation in the middle of your blog post about your favorite keyboard. I’ll tell you, nothing is more important on my desk than my logitech keyboard.  I use it every day. Okay, maybe my philips mouse?

Reviews offer people a chance to glimpse you beyond the black and white words.

Marketing is the name of the game. No matter what you’re blogging about, you’re most likely blogging about something with the intent to make a profit from your blog. Decadent Marketing offers you important details about the marketing aspects of blogging and creating documents online. For more information go to http://decadentmarketing.com and sign in for your FREE Gift.

(c) 2009 – http://janverhoeff.com

When the title “Expert Author” showed up on my mouse pad a while back, my son asked, “What’s an Expert Author?”

“It was a gift,” was my answer.

Somewhere along the past year, I realized I hadn’t answered his question, either to him or to myself. So, I started thinking about what being an “Expert Author” means to me.

The title is earned from a site where many of my articles are published, once you publish 10 articles you gain Platinum Status and are labeled an “Expert Author”. It’s a nice honor. It does have meaning as far as the site is concerned. The implication is that you have a field in which you excel and write specific content.

The title for me needed to have greater personal meaning. I wanted to know what the title meant to me personally, before I tried to explain it to my son. That concept of knowing meant I had to delve into my own psychic and determine the value and meaning of the word “Expert” to understand.

To me, the word Expert means someone who has specialized training, or long term experience in a given field of interest. Looking back over my life, I realized that I have expertise in several areas of interest, given my own definition. To state how many would appear like a resume, and who wants to read a resume on a blog?

Then I realized I really don’t need to write about myself to tell anyone the purpose of the Expert Author title. The meaning of the term came rushing in and I understood, after spending an evening with friends explaining and answering their questions about writing.

An Expert Author is a writer whom people seek out to ask more information of, when they want to know more about any given topic.

Being an expert author isn’t about anything I do for myself, anything I actually know, or in any way a skill or position I’ve taken or learned, but rather a status others give you when they ask you to provide information for them. For all those who call and ask my advice, or email and ask me questions about writing, Thank you for giving me this title.

Now that I understand the meaning of the term, I’ll gladly acknowledge and appreciate the title (and hopefully, wear it with grace and appreciation).

The articles and posts here will be written responses I so often give when writers contact me and ask my advice and information about writing.