Copywriter Performance – Put a NEW Spin on Stale-Old Copy with 5 Easy Concepts

Copywriters often spin a new twist on old copy to make it work better, to improve the original concept, or even just to update their information. These ideas may help you refocus old information and put it into a new sales letter for better performance and results.

Perceptive Regeneration –

Take a different look at used up and reused concepts. Even the old “Where’s the Beef?” commercials can reveal something more satisfying when used with copy instead of meat. Beef up your copy with an old concept reused and revitalized for a current point of view. Perspective is perception.

Mind Numbing Hype –

Delete the hyperbole is one way of reacting to hype. But another is to increase it to mind numbing action driving conversions. If the hype is so effectively presented that your reader becomes curious, their mind numbing reaction can actually cause them to take action and click your link.

Key Point Performance –

Cut the flack and get to the point. You know there’s a specific topic of focus in your work, so cut the banter and get to the point with a minimum of words. Just do it – comes to mind here.

Cognitive Exaggeration –

People understand when lotion commercials present a crocodile big enough to walk over the sweet young girl in a lounge chair that the croc really doesn’t exist in that picture – he’s been exaggerated. The concept is real, however, and women will buy the lotion because they recognize crocodile skin.

Lyrical Metaphors –

Metaphors, analogies and similes presented in lyrical fashion become too cute to ignore. Most any phrasing can by prettied up with some music and poetic presentation. Consider the overwhelming smell of a hot, wet feed yard as aroma de poop – see, it just stinks less!

Try your own hand at rejuvenating articles, sales letters, or out dated copy that needs refreshed.

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