The topic came up earlier today on Facebook, and I realized there are writers who don’t know why writers need websites, and worse… They don’t know what to do with them when they have one.
Your website is your outreach to the world, but more… It’s the world’s access to you.
No silly, your website isn’t really about you. It’s about what your readers want to know about you. It’s about the part of YOU that readers can identify with, that makes them want to know you more, and makes them want to read what you write. Your website is about building relationships in your niche.
Writers NEED Websites to Connect
When you create characters for your books, write plots, you meet people, real live, living people. Those people have a place on your website. Write their story – and have your readers guess which book they’re in? How about just sharing stories about your books and where your ideas come from?
Or how about sharing the principles you apply to life, and finding readers who connect with those?
One of my favorite authors, Rhys Bowen, writes historic mysteries that she reveals on her website. She talks about characters, events, and various parts of her books on the site. She reveals bits and pieces in her informative pages, including her events, but if you want to know more about her – you have to follow her on Twitter. I can’t connect with her at her site. And I miss that. More than that – I’m sure, even as a best seller, that she’s missing a whole slew of readers who find her site almost sterile, in the way she isn’t on it. Her publicist writes her website.
Your website needs to be more about you, with ways for your readers to connect with you. Whether your readers are writers, or readers of your fiction and non-fiction books, you want them to connect. Lorna Faith offers a writer inspired connection site where both readers and writers feel at home.
Writers Reveal Themselves
That age old story of “What’s your platform?” often comes up during discussions about writers and their websites. Your writer website should reveal your platform. Writers need websites that share their message.
Krystine Kercher, writer of fantasy fiction, reveals the intensity of her faith, her values, and her life concepts on her website. She shares books she’s written with those principles in mind. The key to finding your way around her website is either search for the topic of your choice, or hit the archives and find a time frame where you can sort through the chronicles of life events that Krysti often writes. Her life essays reveal the twists and turns of a writer, single mom, Christian in the throws of mid-life.
The secret life of parents? You could be in for a challenge if you’re interested in the quick reveal points of parenting, either as a single parent or as a parent with a partner. Life as they know it can be side splitting funny, or a tricky attempt at survival. Pages of Parenthood, written by Brenna Seibert, or Tricia Lott Williford, written by Tricia Heyer, both have that amazing parental feel of making life work through faith and persistence.
Professional business writer, Kevin Cullis, makes his voice heard on a different level of interest. Somewhere between preaching to the choir and writing about business, Kevin shares bits of wisdom, and whole segments of valuable insight from his Bible Studies and how they apply to doing business. Is it done the way Jesus, a master carpenter, might have done it? A worker is due his wages, and your talents are meant to be shared… Are you sharing them on your website? Writers need websites!
Writers Inspire Readers
Why do you write?
More and more, I find myself focusing on what inspires others. What can I write that will inspire someone else to write, to live a better life, to start a business, or to be a better person? The significance reveals a purpose for your website. Depending on what you write, your books may add insight, or offer encouragement, or even inspiration. Could a blog increase that?
If your blog brought in readers interested in your topics of choice, and inspired them to accomplish some greater goal… Would you be happy?
Marketing your books from your website is always good, but what about other purposes?
Let’s consider for a moment, that you’re writing for profit, and your profit could be shared… Would you give something away?
A blog is a great opportunity to share some profits, support a non-profit organization, or offer up something to the needy. Blog posts that go viral grab the attention of a long list of people, and many of those people can be your new subscribers.
Invite them to join your subscriber list, and point them to the link (mine is at the top right of this page) or you can click here and scroll to the bottom. In either case you become a subscriber, and blog posts such as this – and many other, even more helpful blog posts – arrive in your inbox.
How can you be more inspired?
As a writer when you’re reading and posting on other people’s blog posts, you will find great topics of interest to many. By leaving a comment and including a link to your blog, other writers will visit and leave comments.
Invite your blog readers to answer questions or to ask some in the comments. As a writer, I love it when people ask me a question on my blog posts. I want to answer your questions and solve your problems.
Your writer website should be considered a business startup, and you should treat it as such.
- Find and send out a message your readers can get behind and support.
- Become animated and passionate about your message.
- Get involved with others who share your message.
- Invite your readers to share your message and link back to you from their blogs.
- Go the distance. Do double duty on your own blog and mention other bloggers.
- Guest post on other people’s blogs supporting their message.
Let’s find a way to improve our services, and offer more to others. Let me know how I can help you, and please do – leave me a message!